Six Tips From a Newsletter Marketer

Did you know that:   We encounter more than 5,000 media messages a day.   We’re aware of only about 150 of them.   And only four to 12 of them make any impact on us. That’s bad news if you’re trying to break through the clutter and get your message to your prospects and clients. Fortunately, consistent, informative email newsletters can help you get heard above the noise. According to the Annuitis Group, “businesses that send lead-nurture emails generate 451% more qualified … [Read more...]

Essential Tech Tools for Entrepreneurs

:: Entrepreneurs need lots of support to be successful, and it can take many forms. For example, it’s important to have sources for trusted advice, like the Small Business Administration. It’s also key to have practical tools to get established and maintain your workflow. Here are a few valuable use cases and my go-to technology tools: Keep track of the interwebs. You probably have a number of websites and blogs you visit to get your daily dose of news about your industry. It’s a waste of … [Read more...]

Honoring Your Values Is The Key To Success

:: Why are your values so important to job satisfaction? You’ve probably seen the “corporate values” posted on the wall somewhere of the headquarters of an organization, or on their website perhaps. You might actually read them and think to yourself, those are nice. It might even give you a bit of a warm-n-fuzzy feel about the work that company is doing in the world. That’s great for the customers. But what does that actually mean to the employees? How do those values actually … [Read more...]

Finding the Time to Write a Book

:: Thinking of writing a book? There are many compelling reasons to do so. Writing a book can transform a career, opening up new possibilities and expanding your reach. Perhaps you’ve learned a thing or two in the course of your career and want to share that wisdom with others. By the time you’ve accumulated the wisdom to share in a book, you’re often busy doing whatever you’re good at. Unless you plan to pen a post-career memoir, you may not feel you have time to write a book. There’s … [Read more...]

Seeking Success? Get Social!

:: The word “social” has changed its meaning for most people these days, as social media has leapt from the great unknown to a top-of-mind 24/7 default in the connection stratosphere. No doubt, we’re using it right now to communicate. But is prioritizing social media as your communication default really an even trade off? Before we go further, let’s see what’s really at stake here. That social connection is critical to mental and physical health is neither new nor surprising. Numerous social … [Read more...]

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