Tax Tips for Consultants: IRS Rules on Scanning Receipts

Receipt Pile

Years ago, if you were in an audit, you were obligated to produce original receipts.  If you didn’t have original receipts, you lost the deductions. Now that we are in the electronic age, the IRS recognizes the desire to go paperless.  Therefore, the IRS now accepts legible and readable copies of your original receipts. The IRS has a Revenue Procedure Code 97-22 that provides guidance to taxpayers for maintaining books and records by using an electronic storage system.  Records … [Read more...]

7 Proven Strategies For Going Viral

Do you want your message to spread far and wide – without a whole lot of marketing effort on your part? It sounds like a dream come true – the dream of going viral. Getting hundreds and thousands of clicks and opt-ins for your “thing” and having other people pass it along for you! When your free gift goes viral, you get the credibility boost of having other people talk about it instead of you having to make all the marketing noise for yourself… which gets to be a little huffy and … [Read more...]

Why Paying for a Premium WordPress Theme Will Save You Money

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As a WordPress web site developer, I hear so many clients say they want to use a free theme because they don't want to spend money when you can get one for free.  I then explain why a premium theme is a good investment if you believe in your business and Internet success. Premium themes means paid for.  The premium theme companies continue to support their theme by offering updates for new WordPress versions and security fixes.  Most offer technical support for the annual fee. WordPress … [Read more...]

Identifying the Value of Your Consulting Service

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Imagine that you are at a party explaining your consulting business to someone who has never heard of your business before. Think about what they might ask you. You would probably be asked about what your product or service did and the size or your business. There might be some questions about how your product or service serves your customers. Since this person at the party is new to hearing about your business, you’d most likely want to present your information in a way that would be easy to … [Read more...]

Seven Secrets of Highly Effective PR Pros (Part Two)

Global Worldwide Network of People

In my previous post, I covered these three "secrets" of highly effective PR pros. Successful PR pros understand how the media works. Successful PR pros do their homework. Successful PR pros develop good stories. Here are four more. Secret #4: Successful PR pros balance mainstream and "new" media. These days, it is not mainstream or "new" media. It's both. Although mainstream media is shrinking, they still have prestige and credibility. People brag about being mentioned in The New … [Read more...]

Seven Habits of Highly Effective PR Pros (Part One)

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Over the years, I've worked with a lot of public relations professionals. Some are incredibly successful in generating coverage for their organizations, clients and causes. Others struggle. Although many factors come into those differences, I think there are seven "secrets" that separate the successful publicity pros from the also-rans. I will cover the first three here, and the other four in my next post. Secret #1: Successful PR pros understand how the media works. It's important to … [Read more...]

Today’s Mobile Web Sites with WordPress

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Have you looked at your web site on you tablet or mobile phone and wondered how you could get it to display differently so it was easier to use by the visitor?  Are you finding your analytics reports showing an increase in web traffic via mobile but your bounce rate is higher than non mobile traffic? You're not alone and it's likely one of the next requirements that web designers are going to be asked to include in building or fixing a web site is including a mobile version. Today's mobile … [Read more...]

Getting Started with WordPress

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You've probably been hearing a lot about WordPress as a platform for blogs and websites. And you've likely been curious about how WordPress might work for your business. On the other hand, you may be worried that it is perhaps too technical to "do-it-yourself." Once you have WordPress installed you add a theme and then add your content and images. But you may want to know how you would get WordPress installed so you can get to work. Now, getting started is easier than turning on your … [Read more...]

Focus To Increase Productivity

focus

Many people are entranced by the latest tool or gadget to help them be more organized and productive.  "I need to get a Smartphone," or "This app will make my life so much easier."  But oftentimes it's not the tool that will help you get more done, but rather how you are spending your time when you are trying to get things done.  Getting things done efficiently requires FOCUS.  However, in today's world of easily accessible distractions (e-mail, Facebook, Twitter, the web) and constant … [Read more...]

Tax Time: Entertainment Deductions – Half the Fun?

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Basic Rules: Here are some basic rules you need to know to ensure that all your entertainment expenses are deductible: Do you have an ordinary and necessary business reason for the entertainment? Did you have a quiet business discussion before, during or after the event? No discussion, no deduction!  You’ll need to explain why the entertainment would benefit your business in the future. The discussion must be conducted in a business setting that allows an active business discussion.  … [Read more...]