Part 2 of the Series: Developing a Marketing Plan for Your Small Business Guerilla Marketing is the countless free or very inexpensive tactics you can deploy do to build awareness for your brand and generate new business. Guerilla Marketing takes creativity, persistence, and work to make things happen with very little investment. A key strategy in Guerilla Marketing is to know your customer. Define your ideal customer and all of the offline and online places you can reach them. Create a … [Read more...]
The Advantages of WordPress Blogs
July 8, 2010 By 1 Comment
Wordpress blogs have many advantages for consultants and small business owners. Here are just a few of the benefits: … [Read more...]
An Economical Branding Kit for Consultants
June 9, 2010 By 2 Comments
How do you design a marketing kit that will make you look professional in your meetings, but not break the bank? Here are the basics you’ll need: Design a logo. This should be a text logo at the very least – designed in an interesting font whose meaning is tied into your business’s personality. A logo with a graphic and text is best! You’ll need a business card. This is an essential tool for client meetings, networking and marking other opportunities. Who knows when you’ll … [Read more...]
Branding A WordPress Template
March 23, 2010 By 2 Comments
Want to build a Wordpress blog or website, and have it match your company's brand, without all the effort of designing and coding your own Wordpress template from scratch? Consider finding a template that you can then apply your brand to. You can find great templates that will allow you to edit the look considerably. Some tips: 1. Look for a template that allows for a header graphic. 2. Change the colors of headlines, links, backgrounds, etc. in the style sheet. 3. Consider a pattern … [Read more...]
New Testimonial Rules
February 26, 2010 By 4 Comments
Do you use testimonials to market your small business? (You should - they're great credibility-builders. But, I digress...) The FTC changed the rules about what your testimonials can say back in October of 2009. Here's how it boils down: 1. If your testimonial talks about outstanding results, and these results aren't those seen by everyone who gets your product, you have to add a disclaimer stating "results not typical". 2. You have to disclose if you gave payments or free products … [Read more...]
Online Video Tips
August 28, 2009 By 6 Comments
Tips to visually improve the quality of a Flip video (or, really any video that you create for your website): 1. Dress the part. If you know you're going to be making an on-camera appearance, get ready for it. You may consider wearing your company colors, or a version of those. Or, wear an outfit that's particularly complimentary. Solid colors tend to work better in front of the camera than stripes or busy patterns. And, be extra-neat with your hair and makeup - the camera shows, and sometimes … [Read more...]
Website Form Generator
August 14, 2009 By 2 Comments
You can increase the interactivity of your website with an email form. An email form can help your customers have a conversation with you, and can help you suggest or control the topics of conversation. You can: Collect visitors' email addresses for an opt-in newsletter Have prospects contact you for more information Have clients send in their project-start-up information (like an intake questionnaire) Have interested visitors ask you a question or suggest article topics Creating a … [Read more...]
