I was answering a question posted on LinkedIn, when I decided it would make a good blog post. The original question related to whether the person should use first person or third person for team bios. However, the advice I offered applies to any customer-facing communication, be it your website, marketing collateral, or social media tool. Just substitute your particular activity for "bios" and what I wrote still applies. There are three factors that you should consider in making your … [Read more...]