Newsletter versus Blog Subscription & RSS Stream

A consultant can handle their "Keep In Touch" Marketing (where you keep in touch with past clients, interested prospects and people who have requested that you email them) in a few different ways. These solutions include: An e-zine (email newsletter) Having people subscribe to get emails from your blog through a solution like Feedburner RSS streams Should you have an ezine list or have people subscribe to your blog? The answer to this depends on the amount of work you want to … [Read more...]

Capture Short Interviews and Auto Transcribe Them with AudioBoo and Spinvox

As consultants, we often capture short interviews with clients or leave ourselves digital messages on our smart phone. If your smart phone is an iPhone, there's a nifty application that allows you to capture those short audio messages (up to five minutes) and share them: AudioBoo out of the UK. Now, thanks to integration with the Spinvox API, a voice-to-text company, users will be able to automatically convert these audio files to text. I just love handy little tools like this and can't wait … [Read more...]

Marketers’ Top Social Media: Twitter, Blogs, LinkedIn, Facebook

Marketing Vox summarizes a social media study by Michael Stelnzer that set out to understand how and why marketers are using social media to grow and promote their businesses. The study found that Twitter, blogs, LinkedIn, and Facebook -- in that order -- are the top four social media tools used by marketers. Given that the study ("How Marketers Are Using Social Media to Grow Their Businesses" PDF) "began with a Twitter post, which was then re-posted by users onto Facebook and blogs," it's … [Read more...]

What Is Sales 2.0? Leveraging Web 2.0 Technologies for Sales

There's a lot of buzz these days about sales 2.0. Articles and blogs on the topic are posted daily. Webcasts and videos are prevalent. Books are hitting the shelves. And conferences, such as the 2009 Sales 2.0 Knowledge Share Conference, are being held. Still, many sales and marketing professionals are unsure what sales 2.0 is all about. This latest article by Mary Gospe (KickStart Alliance) in the Women in Consulting (WIC) Featured Article Series provides answers. Read "What Is Sales 2.0? … [Read more...]