Marketing Vox summarizes a social media study by Michael Stelnzer that set out to understand how and why marketers are using social media to grow and promote their businesses. The study found that Twitter, blogs, LinkedIn, and Facebook -- in that order -- are the top four social media tools used by marketers. Given that the study ("How Marketers Are Using Social Media to Grow Their Businesses" PDF) "began with a Twitter post, which was then re-posted by users onto Facebook and blogs," it's … [Read more...]
“Seven Rules for Establishing a Corporate Presence on Twitter” Plus Two
Nice little post by Joel Postman at Socialized PR offers seven rules for establishing a corporate presence on Twitter: Create a Twitter profile that helps people verify your legitimacy Let consumers know who they're talking to Empower your Twitter representative to make a difference Protect consumer information Include your social media affiliations on your corporate website news page Be human, and have a sense of humor Turn control over to "regular" employees I like Joel's … [Read more...]
