Twitter: Three Months In, And Loving It

There’s been a lot of press in the last few months about ‘Twitter Quitters’ and the 60% of users that stop tweeting after about a month. And now, there appears to be some indication that Twitter usage has flatlined, although time spent on Twitter in the last year has grown a whopping 3712%. A lot of people have tried Twitter and a lot still don’t get it. Many perceive it still as way to broadcast what you had for lunch or simply to brag about your latest achievement -- but those of us … [Read more...]

New Twitter Tool TBUZZ Makes It Easy to Tweet About Web Pages

I discovered a new tool that I already love -- TBUZZ. It makes it easy for you to Tweet about the Web pages you visit without having to go to Twitter or TweetDeck or similar tools. Here's how it works: Once installed, TBUZZ appears in your browser toolbar. When on a Web page that you want to share with your Twitter followers, simply click the TBUZZ icon in your toolbar. A TBUZZ window opens, with an already-shortened URL to the page and available character count. Type what you want to … [Read more...]

10 Reasons to Either Un-follow/Not Follow Someone on Twitter

Okay, I admitted in a previous post on Nine Twitter Tips for Business that I'm not someone who follows everyone who follows me because it's the polite thing to do. So of course, I would find this nice little post on the TerraFarm blog to my liking. Here are Tom's top 10, all of which are worth keeping in mind as you start to Tweet: Your picture hasn't been set. Your name is comprised of works like money, cash, free, sex.... You auto-DM me when I follow you. Your Tweets are full of … [Read more...]

Nine Twitter Tips for Business

Jason Snell of Macworld.com wrote a nice overview on nine ways to use Twitter for business. It's a great introduction for those who are unsure how Twitter can be used for business. I agree with everything he says for the most part, with the caveat that you should assess any recommendations in light of your own audience, as well as what makes sense for your business. Consumer companies will have different needs from business-to-business companies who will have different needs from consultants … [Read more...]

Get Inspiration from These 125+ Twitter Themes

instantShift.com posted a nice article showcasing what they believe to be 125+ incredible Twitter themes. I thought I'd share them on WIC's blog to show readers what's possible with Twitter themes. http://www.instantshift.com/2009/01/18/125-incredible-twitter-themes/ … [Read more...]

MarketingProfs Survey: Inside the Minds of Twitter Users

Ann Handley, editor in chief of MarketingProfs (a WIC partner) posted an article on Mashable about a Twitter survey conducted by MarketingProfs. It's worth the read, but then again, I'm biased. It was nice to see I'm not the only one who: Doesn't follow everyone who follows me, and doesn't expect everyone I follow to return the favor  Doesn't think large twitter followings = greater intelligence, expertise, or respect Isn't bothered if nobody responds to my tweets (but I do enjoy … [Read more...]

Twitter: Next Steps

If you’ve read my previous recap/intro to Twitter, and I’ve got your attention -- read on, this post will help you quickly get up to speed. UI design of social media tools is a point of hot contention. Both Twitter and Facebook have been heavily criticized for the lack of clarity and consistency in their applications. Facebook recently embarked on a redesign that generated a firestorm of negative feedback from loyal users, and Twitter -- in addition to have bandwidth issues that can cause … [Read more...]

Marketers’ Top Social Media: Twitter, Blogs, LinkedIn, Facebook

Marketing Vox summarizes a social media study by Michael Stelnzer that set out to understand how and why marketers are using social media to grow and promote their businesses. The study found that Twitter, blogs, LinkedIn, and Facebook -- in that order -- are the top four social media tools used by marketers. Given that the study ("How Marketers Are Using Social Media to Grow Their Businesses" PDF) "began with a Twitter post, which was then re-posted by users onto Facebook and blogs," it's … [Read more...]

“Seven Rules for Establishing a Corporate Presence on Twitter” Plus Two

Nice little post by Joel Postman at Socialized PR offers seven rules for establishing a corporate presence on Twitter: Create a Twitter profile that helps people verify your legitimacy Let consumers know who they're talking to Empower your Twitter representative to make a difference Protect consumer information Include your social media affiliations on your corporate website news page Be human, and have a sense of humor Turn control over to "regular" employees I like Joel's … [Read more...]

Twitter Fatigue

Another good read, this one on Twitter and by Neal Wiser (@nealwiser), found via LinkedIn's "Twitter Power for Business" group. If you've yet to Tweet, it may make Twitter seem a bit overwhelming. But I believe it's good to understand a tool and know why you're implementing it (even if it's because everyone else is, although I don't recommend that as your driving factor) before you start. The article is a bit long, but it gives you an idea of Twitter's "growing pains" and what that means … [Read more...]