By now virtually everyone knows that social networking needs to be a strategic part of marketing. Twitter is a quick and easy way to get started. You can get work leads, increase your customer base and enhance your reputation by better serving your existing customers, and connect with potential partners. But it’s not without its pitfalls. When using any social media, the cardinal rule is: Don’t antagonize! Creating hostility is most decidedly NOT the way to brand yourself or market your … [Read more...]
Twitter: How to Stride Confidently Through the Intersection of Writer’s Block and New Language Way
August 6, 2009 By 1 Comment
If you’re tired of reading about what Twitter can do for your business, may I suggest you pause, take a deep breath, and consider one more source. A recent Fortune Small Business article, "Tweeting for Profit," profiled the success of a skeptical, first-time Twitter user and business leader at a small Emeryville-based company Fliqz. The point of the article: not only will Twitter not “go away,” but it’s growing, it’s free marketing, and is NOT a time suck if done … [Read more...]
