Do you use testimonials to market your small business? (You should - they're great credibility-builders. But, I digress...) The FTC changed the rules about what your testimonials can say back in October of 2009. Here's how it boils down: 1. If your testimonial talks about outstanding results, and these results aren't those seen by everyone who gets your product, you have to add a disclaimer stating "results not typical". 2. You have to disclose if you gave payments or free products … [Read more...]