In my first “Skeptic’s View” post, I admitted to signing up—grudgingly—for many of the social media tools because they simply aren’t the way I prefer to communicate. However, as a consultant who helps companies develop and implement effective customer communication strategies, it’s my job to understand the various mechanisms by which users want to interact—and more and more users want to interact using social media. Since diving into the various social media tools, I’ve … [Read more...]
The Three Key Factors in Building Websites
I was answering a question posted on LinkedIn, when I decided it would make a good blog post. The original question related to whether the person should use first person or third person for team bios. However, the advice I offered applies to any customer-facing communication, be it your website, marketing collateral, or social media tool. Just substitute your particular activity for "bios" and what I wrote still applies. There are three factors that you should consider in making your … [Read more...]
