For those consultants who have launched a Facebook page or are considering doing so, this article on allfacebook.com reviews a new measurement tool released by Facebook called "Post Quality." According to Facebook, it measures "how engaging your content is to Facebook users. A higher Post Quality indicates material that better engages users." For those unfamiliar with Facebook Pages, these are different from the personal pages that most people recognize. The capabilities are very similar to … [Read more...]
Google Profiles: Another Way to Get Noticed
April 28, 2009 By 2 Comments
Google has a relatively new tool that allows you to create a profile that may start appearing on page one of Google searches almost immediately. In fact, my profile appeared at the bottom of page one right after publishing. Facebook, LinkedIn, and Twitter still appear at the top, as will your own site (hopefully!); but it's another opportunity to increase your visibility and add all important links to your company site, LinkedIn and Twitter profiles, and any other relevant … [Read more...]
Why I Love WIC
April 21, 2009 By 2 Comments
I tend to stay away from self-promoting on blogs, Twitter, Facebook, etc. It's just not my thing -- probably because I really dislike hard sells. And as a board member of Women in Consulting (WIC), responsible for its marketing & PR no less, writing a piece on "why I love WIC" is considered self-promotion. However, in this instance, I just can't help myself; and WIC's latest monthly meeting is the reason. In this one meeting, I was reminded of the many reasons why WIC is so important to … [Read more...]
Combining Email with Social Media
April 6, 2009 By Leave a Comment
I know many Women in Consulting (WIC) members send e-newsletters or other regular email communications to their clients; and there are many more who are exploring how to incorporate social media into their marketing mix. This article by Karen J. Bannan on BtoB Online offers ideas on how to "take your email marketing program into the social realm." Read "Combining Email with Social Media" … [Read more...]
50+ Tips to Brand Yourself Online
April 6, 2009 By Leave a Comment
A quick read on Small Biz Internet Solutions offers "50+ ways to brand yourself online." For anyone starting to explore online marketing, it's a nice laundry list of things to try. The key is selecting the ones that work for you. You can't do them all at once -- well you could, but it sure would be hard to get any client work done -- so choose the components that will deliver the most benefit. On a side note, while the author has a category called "Tactics," I'd argue that these are all … [Read more...]
