5 Tips for More Effective Facebook Fan Pages

April 17, 2010 By 2 Comments
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Whether you have an established Facebook business page or are planning to launch one soon, here are five tips to make your page more effective. 1. Provide content helpful to your audience This sounds obvious, but I see many business pages that spew company messages that are not at all helpful to their fans. Don’t be one of those companies. Think about your audience.  Are they coming to you as a resource? Do they want special offers/discounts? Put yourself in their shoes. Or better yet, … [Read more...]

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10 Common Mistakes on Twitter – Part I

February 18, 2010 By 3 Comments

By now virtually everyone knows that social networking needs to be a strategic part of marketing. Twitter is a quick and easy way to get started. You can get work leads, increase your customer base and enhance your reputation by better serving your existing customers, and connect with potential partners. But it’s not without its pitfalls. When using any social media, the cardinal rule is: Don’t antagonize! Creating hostility is most decidedly NOT the way to brand yourself or market your … [Read more...]

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Questioning the Status Quo Is a Good Thing

January 10, 2010 By Leave a Comment

I just finished reading an interesting post on Copyblogger by Sonia Simone. I love people who aren't afraid to question the status quo or express an opposing viewpoint to acceptable practices. I love it even when I don't agree with them, because it keeps the conversation going, ensures we don't get complacent, and pushes us to explore all the avenues. The mantra in social media is to invite feedback, engage in conversation. Sonia isn't advocating ignoring comments. Rather, she suggests we … [Read more...]

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Reflections on Two Wonderful Years of WIC…

December 30, 2009 By 1 Comment

As my term as president of Women in Consulting comes to an end this week, I find myself reflecting on all the incredible experiences I've had throughout the last two years. We celebrated our 10th anniversary in 2008 with not only a gala event, but a new look & feel for our website and a new blog. In 2009, we expanded our social media presence to include LinkedIn, Facebook, and Twitter. We expanded the reach of our organization, with strong and vibrant satellite groups in San … [Read more...]

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Tweeting with Your Best Foot Forward

August 17, 2009 By 4 Comments

I’ve been tweeting for about five months now and loving it. It’s become a regular part of my day and work life and I’ve gained boatloads of insight, access to information and more, which I wrote about earlier. I’ve noticed a somewhat disturbing trend in some tweeting though, something that brings me back to Business Communications 101 with a heaping dose of Internet Etiquette 101: you are your own PR team, and anything you put on The Internets can and will come back to haunt you. Or … [Read more...]

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Twitter: Three Months In, And Loving It

June 9, 2009 By 2 Comments

There’s been a lot of press in the last few months about ‘Twitter Quitters’ and the 60% of users that stop tweeting after about a month. And now, there appears to be some indication that Twitter usage has flatlined, although time spent on Twitter in the last year has grown a whopping 3712%. A lot of people have tried Twitter and a lot still don’t get it. Many perceive it still as way to broadcast what you had for lunch or simply to brag about your latest achievement -- but those of us … [Read more...]

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Twitter: Next Steps

April 16, 2009 By Leave a Comment

If you’ve read my previous recap/intro to Twitter, and I’ve got your attention -- read on, this post will help you quickly get up to speed. UI design of social media tools is a point of hot contention. Both Twitter and Facebook have been heavily criticized for the lack of clarity and consistency in their applications. Facebook recently embarked on a redesign that generated a firestorm of negative feedback from loyal users, and Twitter -- in addition to have bandwidth issues that can cause … [Read more...]

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Marketers’ Top Social Media: Twitter, Blogs, LinkedIn, Facebook

April 14, 2009 By 1 Comment

Marketing Vox summarizes a social media study by Michael Stelnzer that set out to understand how and why marketers are using social media to grow and promote their businesses. The study found that Twitter, blogs, LinkedIn, and Facebook -- in that order -- are the top four social media tools used by marketers. Given that the study ("How Marketers Are Using Social Media to Grow Their Businesses" PDF) "began with a Twitter post, which was then re-posted by users onto Facebook and blogs," it's … [Read more...]

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Working Those Linked In Connections

April 14, 2009 By 7 Comments

This is the second part of my recap of the EBWIBR Social Media Luncheon that I attended on Friday, April 3rd. I learned quite a bit in the two presentations given by Nancy Friedman of WordWorking and Kelly Parkinson of Copylicious. It was obvious both presenters had far more to say about Twitter and LinkedIn than we had time for, and I look forward to hearing these women speak in the future about Social Media. In the meantime, here's a recap of Kelly's presentation which focused on using one of … [Read more...]

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Getting on Board The Twitter Train

April 10, 2009 By 8 Comments

As one of WIC's Social Media Co-Chairs, I’ve been keeping my eye open for speaking events from users of social media. I was particularly interested in users that were perhaps not ‘power users’, or social media experts, but users that were a little more like you and I. Or perhaps, more like we’d like to be. Last week I found just the thing: EBWIBR’s monthly luncheon. EBWIBR (East Bay Women In Business Roundtable) is a division of the Oakland Chamber of Commerce and this event was a … [Read more...]

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