I’ve been consulting full-time for over 13 years and a member of Women in Consulting (WIC) for close to 10 years. And during that time, I’ve learned a thing or two from my fellow consultants—many of whom are tops in their field—and test drove a few other ideas. Below are my top-10 favorite ways to grow a consulting business. They follow no particular order, other than the way they came to me. All of them will benefit you—just don’t try to do them all at once. It’ll kill … [Read more...]
Creating a Unique URL For Your Facebook Page
June 16, 2011 By 2 Comments
So you finally decided to venture into social media marketing and created your first Facebook Page for your business. Do you have 25 'Likes' or Fans yet? If you don’t, ask your family and close friends, colleagues and employees to 'Like' it to get to the magic 25. The real power of Facebook Fan Page promotion starts once you have reached that first milestone of having 25 'Likes' or fans. Instead of your page url looking like some kind of a mile-long mathematical formula that includes … [Read more...]
Top Social Media Tools For Consultants
April 20, 2011 By Leave a Comment
There are so many social media tools available it can be overwhelming to choose which to use and how to allocate your time. Here are my thoughts on which tools are the best choices. The big four are Facebook, LinkedIn, Twitter, and blogs. Facebook is by far the largest social media site with over 600 million users worldwide, and 51% of the US population using the site each day (Edison/Arbitron). LinkedIn and Twitter are much smaller, used by 9% and 8% of the US population, … [Read more...]
Ten NEW Rules For Marketing With Social Media
March 30, 2011 By Leave a Comment
In September of 2009 an 8.3-magnitude earthquake triggered a tsunami near the Samoan Islands. That same year the social media wave crashed on the shores of the Internet and surfing the web has never been the same. Large and small business owners are still feeling the effects. Some will sink and some will swim but for everyone it's a learning experience. Are you ready to “hang ten” and catch the wave? 1. Be a lifesaver – Or at least a problem solver. Remember, it's never … [Read more...]
Four Hours to Brilliant Blogging
February 11, 2011 By 2 Comments
Are you blogging? If you answered “No,” read on. If you answered “Yes,” read on. Why? Because if you have your own business, you should have a blog. No excuses. (I’ve personally run out of them. Starting a blog is one of my 2011 business goals.) And, if you already have one—a blog, that is, not an excuse—you want it work as smartly as you do by drawing more readers, positioning you as a thought leader, improving search engine results, and generating new … [Read more...]
How to Promote (and Cross Promote) Your Social Media Properties
November 4, 2010 By 2 Comments
If your business has a social media presence, you likely want to grow your following. Here is a list of ways you can promote your social media properties using your existing channels as well as by cross promoting your properties. I focused on Facebook, Twitter, LinkedIn as well as use of a blog, but many of these tactics are relevant for other social media properties as well. Promote via your existing channels Add links to your social media properties on your website – these can be … [Read more...]
