Women in Consulting Seminar: Creating Social Media Success for Consultants Tuesday, June 16, 2009 from 8am - 12pm Early Online Registration Closes, Monday, June 1, 2009 Facebook, Twitter, LinkedIn-almost everyone has heard of these social media tools. Millions are using them for personal enjoyment, and many business-to-consumer companies are capitalizing on this popularity. But do these tools make good business sense for consultants and small business owners? Can they help you generate … [Read more...]
Creating Social Media Success for Consultants
Filed Under: WIC News Tagged With: social media lessons, social media success, social media tools, WIC News
MarketingProfs Survey: Inside the Minds of Twitter Users
Ann Handley, editor in chief of MarketingProfs (a WIC partner) posted an article on Mashable about a Twitter survey conducted by MarketingProfs. It's worth the read, but then again, I'm biased. It was nice to see I'm not the only one who: Doesn't follow everyone who follows me, and doesn't expect everyone I follow to return the favor Doesn't think large twitter followings = greater intelligence, expertise, or respect Isn't bothered if nobody responds to my tweets (but I do enjoy … [Read more...]
Social Media Ain’t About One-Night Stands, It’s About Relationships
I love Mack Collier's "Social Media Ain't About One-Night Stands, It's About Relationships" post on The Viral Garden. It's short and sweet, with a couple of good examples to underscore his point. I love it, though, because of the key point he drives home: social media is about communicating. As many of you may notice, communication is a common theme in my posts. I love communication (studied it in school, actually), and doing it effectively is the key ingredient to business success -- and … [Read more...]
Marketers’ Top Social Media: Twitter, Blogs, LinkedIn, Facebook
Marketing Vox summarizes a social media study by Michael Stelnzer that set out to understand how and why marketers are using social media to grow and promote their businesses. The study found that Twitter, blogs, LinkedIn, and Facebook -- in that order -- are the top four social media tools used by marketers. Given that the study ("How Marketers Are Using Social Media to Grow Their Businesses" PDF) "began with a Twitter post, which was then re-posted by users onto Facebook and blogs," it's … [Read more...]
“Seven Rules for Establishing a Corporate Presence on Twitter” Plus Two
Nice little post by Joel Postman at Socialized PR offers seven rules for establishing a corporate presence on Twitter: Create a Twitter profile that helps people verify your legitimacy Let consumers know who they're talking to Empower your Twitter representative to make a difference Protect consumer information Include your social media affiliations on your corporate website news page Be human, and have a sense of humor Turn control over to "regular" employees I like Joel's … [Read more...]
Social Media: Something New or Just Another Channel?
MB Deans, a Women in Consulting member and a friend in my Facebook network, asked me a great question on Facebook in response to my "Skeptic's View of Social Media" post: "Great perspective. I agree; you can't NOT communicate.... (Or you can, and let your customers and competitors do it for you.) Are social media just another channel, or are they really something new and reshaping communication?" My quick answer: yes to both -- social media is another channel and it's reshaping … [Read more...]
A Skeptic’s View of Social Media
I must confess that I grudgingly signed up for many of the social media tools. They simply aren't the way I prefer to communicate. At the same time, the entire phenomenon intrigues me. The reason for my simultaneous disinterest and intrigue in relation to social media can be traced back to my education and that which I love and love to study: communication. I much prefer to speak to someone face to face or over the phone, or watch/hear someone express their views on TV or over the radio. I … [Read more...]
