Creating a Unique URL For Your Facebook Page

June 16, 2011 By 2 Comments
Facebook Pages

So you finally decided to venture into social media marketing and created your first Facebook Page for your business. Do you have 25 'Likes' or Fans yet? If you don’t,  ask your family and close friends, colleagues and employees to 'Like' it to get to the magic 25. The real power of Facebook Fan Page promotion starts once you have reached that first milestone of having 25 'Likes' or fans. Instead of your page url looking like some kind of a mile-long mathematical formula that includes … [Read more...]

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Top Social Media Tools For Consultants

April 20, 2011 By Leave a Comment
socialmedia

There are so many social media tools available it can be overwhelming to choose which to use and how to allocate your time. Here are my thoughts on which tools are the best choices. The big four are Facebook, LinkedIn, Twitter, and blogs. Facebook is by far the largest social media site with over 600 million users worldwide, and 51% of the US population using the site each day (Edison/Arbitron).  LinkedIn and Twitter are much smaller, used by 9% and 8% of the US population, … [Read more...]

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Ten NEW Rules For Marketing With Social Media

March 30, 2011 By Leave a Comment
CatchTheWave

In September of 2009 an 8.3-magnitude earthquake triggered a tsunami near the Samoan Islands. That same year the social media wave crashed on the shores of the Internet and  surfing the web has never been the same. Large and small business owners are still feeling the effects. Some will sink and some will swim but for everyone it's a learning experience. Are you ready to “hang ten” and catch the wave? 1. Be a lifesaver – Or at least a problem solver. Remember, it's never … [Read more...]

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A Skeptic’s View on Social Media: LinkedIn

July 23, 2009 By Leave a Comment

In my first “Skeptic’s View” post, I admitted to signing up—grudgingly—for many of the social media tools because they simply aren’t the way I prefer to communicate. However, as a consultant who helps companies develop and implement effective customer communication strategies, it’s my job to understand the various mechanisms by which users want to interact—and more and more users want to interact using social media. Since diving into the various social media tools, I’ve … [Read more...]

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13 Essential Social-Media “Listening Tools”

May 20, 2009 By Leave a Comment

MarketingProfs, a Women in Consulting (WIC) partner, posted a useful article by Clay McDaniel that details 13 essential social-media "listening tools," separating them by free and paid-for. If you've ever wondered how you can "listen" to all the chatter about your brand or your clients' brands, check out this article. Read "13 Essential Social-Media 'Listening Tools'" … [Read more...]

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10 Reasons to Either Un-follow/Not Follow Someone on Twitter

May 19, 2009 By 1 Comment

Okay, I admitted in a previous post on Nine Twitter Tips for Business that I'm not someone who follows everyone who follows me because it's the polite thing to do. So of course, I would find this nice little post on the TerraFarm blog to my liking. Here are Tom's top 10, all of which are worth keeping in mind as you start to Tweet: Your picture hasn't been set. Your name is comprised of works like money, cash, free, sex.... You auto-DM me when I follow you. Your Tweets are full of … [Read more...]

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Nine Twitter Tips for Business

May 19, 2009 By 1 Comment

Jason Snell of Macworld.com wrote a nice overview on nine ways to use Twitter for business. It's a great introduction for those who are unsure how Twitter can be used for business. I agree with everything he says for the most part, with the caveat that you should assess any recommendations in light of your own audience, as well as what makes sense for your business. Consumer companies will have different needs from business-to-business companies who will have different needs from consultants … [Read more...]

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How to Back Up Your WordPress Blog in 60 Seconds

May 19, 2009 By 2 Comments

For those of you managing a WordPress blog but aren't backing up your site, Christopher Penn posted a nice article on how to back up your WordPress blog in 60 seconds. When reading the article, make sure to read the couple of comments at the end that refer to also backing up database files (pasted below, too)  "Yeah... I use a plug-in that automatically backs up the whole database and emails it to me. Daily. I save a month's worth of backups so if something goes ugly or gets hacked, I can walk … [Read more...]

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Facebook Introduces Post Quality Score for Pages

May 18, 2009 By Leave a Comment

For those consultants who have launched a Facebook page or are considering doing so, this article on allfacebook.com reviews a new measurement tool released by Facebook called "Post Quality." According to Facebook, it measures "how engaging your content is to Facebook users. A higher Post Quality indicates material that better engages users." For those unfamiliar with Facebook Pages, these are different from the personal pages that most people recognize. The capabilities are very similar to … [Read more...]

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Get Inspiration from These 125+ Twitter Themes

May 18, 2009 By Leave a Comment

instantShift.com posted a nice article showcasing what they believe to be 125+ incredible Twitter themes. I thought I'd share them on WIC's blog to show readers what's possible with Twitter themes. http://www.instantshift.com/2009/01/18/125-incredible-twitter-themes/ … [Read more...]

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