I must confess that I grudgingly signed up for many of the social media tools. They simply aren't the way I prefer to communicate. At the same time, the entire phenomenon intrigues me. The reason for my simultaneous disinterest and intrigue in relation to social media can be traced back to my education and that which I love and love to study: communication. I much prefer to speak to someone face to face or over the phone, or watch/hear someone express their views on TV or over the radio. I … [Read more...]
10 Ways to Measure Social Media Success
I'm catching up on my reading today and have found several good articles, including this one on 10 ways to measure social media successby Chris Lake on Econsultancy. Besides some good tips, I like the "small point" he makes about social media, accuracy, and attribution: Here I want to make a small point on accuracy, and attributionI firmly believe that if you can spend tens of millions on TV ads and make any kind of sense out of that investment, in terms of TV ads helping to boost sales while … [Read more...]
