5 Tips for More Effective Facebook Fan Pages

April 17, 2010 By 2 Comments
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Whether you have an established Facebook business page or are planning to launch one soon, here are five tips to make your page more effective. 1. Provide content helpful to your audience This sounds obvious, but I see many business pages that spew company messages that are not at all helpful to their fans. Don’t be one of those companies. Think about your audience.  Are they coming to you as a resource? Do they want special offers/discounts? Put yourself in their shoes. Or better yet, … [Read more...]

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A Skeptic’s View on Social Media: LinkedIn

July 23, 2009 By Leave a Comment

In my first “Skeptic’s View” post, I admitted to signing up—grudgingly—for many of the social media tools because they simply aren’t the way I prefer to communicate. However, as a consultant who helps companies develop and implement effective customer communication strategies, it’s my job to understand the various mechanisms by which users want to interact—and more and more users want to interact using social media. Since diving into the various social media tools, I’ve … [Read more...]

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13 Essential Social-Media “Listening Tools”

May 20, 2009 By Leave a Comment

MarketingProfs, a Women in Consulting (WIC) partner, posted a useful article by Clay McDaniel that details 13 essential social-media "listening tools," separating them by free and paid-for. If you've ever wondered how you can "listen" to all the chatter about your brand or your clients' brands, check out this article. Read "13 Essential Social-Media 'Listening Tools'" … [Read more...]

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Nine Twitter Tips for Business

May 19, 2009 By 1 Comment

Jason Snell of Macworld.com wrote a nice overview on nine ways to use Twitter for business. It's a great introduction for those who are unsure how Twitter can be used for business. I agree with everything he says for the most part, with the caveat that you should assess any recommendations in light of your own audience, as well as what makes sense for your business. Consumer companies will have different needs from business-to-business companies who will have different needs from consultants … [Read more...]

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Creating Social Media Success for Consultants

May 4, 2009 By Leave a Comment

Women in Consulting Seminar: Creating Social Media Success for Consultants Tuesday, June 16, 2009 from 8am - 12pm Early Online Registration Closes, Monday, June 1, 2009 Facebook, Twitter, LinkedIn-almost everyone has heard of these social media tools. Millions are using them for personal enjoyment, and many business-to-consumer companies are capitalizing on this popularity. But do these tools make good business sense for consultants and small business owners? Can they help you generate … [Read more...]

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Social Media Ain’t About One-Night Stands, It’s About Relationships

April 14, 2009 By 2 Comments

I love Mack Collier's "Social Media Ain't About One-Night Stands, It's About Relationships" post on The Viral Garden. It's short and sweet, with a couple of good examples to underscore his point. I love it, though, because of the key point he drives home: social media is about communicating. As many of you may notice, communication is a common theme in my posts. I love communication (studied it in school, actually), and doing it effectively is the key ingredient to business success -- and … [Read more...]

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“Seven Rules for Establishing a Corporate Presence on Twitter” Plus Two

April 13, 2009 By 3 Comments

Nice little post by Joel Postman at Socialized PR offers seven rules for establishing a corporate presence on Twitter: Create a Twitter profile that helps people verify your legitimacy Let consumers know who they're talking to Empower your Twitter representative to make a difference Protect consumer information Include your social media affiliations on your corporate website news page Be human, and have a sense of humor Turn control over to "regular" employees I like Joel's … [Read more...]

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How to Monitor Online Conversations

April 1, 2009 By Leave a Comment

As the author of "How to Monitor Online Conversations" (Dawn Foster, Web Worker Daily) points out, "Keeping up with online conversations can be a daunting task." That's why I like Dawn's article. It's short-and-sweet with a few manageable recommendations for readers to follow -- perfect for someone just starting out and not sure how to harness the plethora of information that's available. … [Read more...]

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“7 Things I Learned Online that I Use at Work” Social Media Today

March 27, 2009 By Leave a Comment

I recommend reading "7 Things I Learned Online that I Use at Work" by Valeria Maltoni on Social Media Today. A nice common-sense read like Jen Berkley's latest post, "Encourage Your Clients to Talk to Their Customers...Now More Than Ever!" Why do I like these two posts? They focus on basic communication principals. In Jen's, it's talking to our clients about what they want -- common sense, but not common practice, as Jen writes. In Valeria's post, it's about talking to customers within … [Read more...]

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Social Media: Something New or Just Another Channel?

March 25, 2009 By Leave a Comment

MB Deans, a Women in Consulting member and a friend in my Facebook network, asked me a great question on Facebook in response to my "Skeptic's View of Social Media" post: "Great perspective. I agree; you can't NOT communicate.... (Or you can, and let your customers and competitors do it for you.) Are social media just another channel, or are they really something new and reshaping communication?" My quick answer: yes to both -- social media is another channel and it's reshaping … [Read more...]

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