How To Measure Your Social Media Efforts

February 23, 2011 By Leave a Comment
Social Media Reporting Template

You have likely dipped your feet in the social media waters.  And maybe you have been at it for a while and are experiencing some success.  The next step is to implement ongoing reporting.  After all, what gets measured gets improved upon. In this post I am going to focus on no-cost and low-cost reporting solutions that make sense for consultants and small businesses.  The first step is to decide what to measure.  Here are some important metrics:  Audience size – Facebook … [Read more...]

Filed Under: Running a Consulting Business Tagged With: , , , , ,

13 Essential Social-Media “Listening Tools”

May 20, 2009 By Leave a Comment

MarketingProfs, a Women in Consulting (WIC) partner, posted a useful article by Clay McDaniel that details 13 essential social-media "listening tools," separating them by free and paid-for. If you've ever wondered how you can "listen" to all the chatter about your brand or your clients' brands, check out this article. Read "13 Essential Social-Media 'Listening Tools'" … [Read more...]

Filed Under: Consulting Training and Education Tagged With: , , , ,

Facebook Introduces Post Quality Score for Pages

May 18, 2009 By Leave a Comment

For those consultants who have launched a Facebook page or are considering doing so, this article on allfacebook.com reviews a new measurement tool released by Facebook called "Post Quality." According to Facebook, it measures "how engaging your content is to Facebook users. A higher Post Quality indicates material that better engages users." For those unfamiliar with Facebook Pages, these are different from the personal pages that most people recognize. The capabilities are very similar to … [Read more...]

Filed Under: Running a Consulting Business Tagged With: , , , , ,

10 Ways to Measure Social Media Success

March 8, 2009 By 2 Comments

I'm catching up on my reading today and have found several good articles, including this one on 10 ways to measure social media successby Chris Lake on Econsultancy. Besides some good tips, I like the "small point" he makes about social media, accuracy, and attribution: Here I want to make a small point on accuracy, and attributionI firmly believe that if you can spend tens of millions on TV ads and make any kind of sense out of that investment, in terms of TV ads helping to boost sales while … [Read more...]

Filed Under: Running a Consulting Business Tagged With: , , , , ,