MarketingProfs, a Women in Consulting (WIC) partner, posted a useful article by Clay McDaniel that details 13 essential social-media “listening tools,” separating them by free and paid-for. If you’ve ever wondered how you can “listen” to all the chatter about your brand or your clients’ brands, check out this article.

Read “13 Essential Social-Media ‘Listening Tools’“

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For those consultants who have launched a Facebook page or are considering doing so, this article on allfacebook.com reviews a new measurement tool released by Facebook called “Post Quality.” According to Facebook, it measures “how engaging your content is to Facebook users. A higher Post Quality indicates material that better engages users.”

For those unfamiliar with Facebook Pages, these are different from the personal pages that most people recognize. The capabilities are very similar to personal pages, but Facebook Pages are for organizations, companies of all sizes, consultants, etc.

Read the full “Facebook Introduces Post Quality Score for Pages” on allfacebook.com.

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I’m catching up on my reading today and have found several good articles, including this one on 10 ways to measure social media successby Chris Lake on Econsultancy.

Besides some good tips, I like the “small point” he makes about social media, accuracy, and attribution:

Here I want to make a small point on accuracy, and attributionI firmly believe that if you can spend tens of millions on TV ads and make any kind of sense out of that investment, in terms of TV ads helping to boost sales while increasing the key brand metrics, then you can make sense of your (much smaller) investment into social media.”

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