Nice little post by Joel Postman at Socialized PR offers seven rules for establishing a corporate presence on Twitter: Create a Twitter profile that helps people verify your legitimacy Let consumers know who they're talking to Empower your Twitter representative to make a difference Protect consumer information Include your social media affiliations on your corporate website news page Be human, and have a sense of humor Turn control over to "regular" employees I like Joel's … [Read more...]
How to Monitor Online Conversations
As the author of "How to Monitor Online Conversations" (Dawn Foster, Web Worker Daily) points out, "Keeping up with online conversations can be a daunting task." That's why I like Dawn's article. It's short-and-sweet with a few manageable recommendations for readers to follow -- perfect for someone just starting out and not sure how to harness the plethora of information that's available. … [Read more...]
Twitter Fatigue
Another good read, this one on Twitter and by Neal Wiser (@nealwiser), found via LinkedIn's "Twitter Power for Business" group. If you've yet to Tweet, it may make Twitter seem a bit overwhelming. But I believe it's good to understand a tool and know why you're implementing it (even if it's because everyone else is, although I don't recommend that as your driving factor) before you start. The article is a bit long, but it gives you an idea of Twitter's "growing pains" and what that means … [Read more...]
Social Media — The Top Seven Objections
A post on the "Twitter Power for Business" group on LinkedIn led me to a short-but-sweet overview by David Griner of the top seven objections companies use when defending their decision not to enter the social media world. I like the article because it states the fears, and then provides two one-word responses -- a blunt version and a practical one. Read "Fear & Loathing of Social Media" (Kuno Creative) … [Read more...]
“7 Things I Learned Online that I Use at Work” Social Media Today
I recommend reading "7 Things I Learned Online that I Use at Work" by Valeria Maltoni on Social Media Today. A nice common-sense read like Jen Berkley's latest post, "Encourage Your Clients to Talk to Their Customers...Now More Than Ever!" Why do I like these two posts? They focus on basic communication principals. In Jen's, it's talking to our clients about what they want -- common sense, but not common practice, as Jen writes. In Valeria's post, it's about talking to customers within … [Read more...]
Filed Under: Running a Consulting Business Tagged With: customer communications, customer service, Growing a Consulting Business, marketing communications, public relations, Running a Consulting Business, social media, social media lessons, social media success, Starting a Consulting Business, twitter
Social Media Tips & Tricks
I just read a great little article on Social Media Explorer by David Finch, "The Social Media Trap: What's the Next Big Thing?" It's great, because it reminds us to focus on what's currently there and how we can maximize what we're doing versus looking to the "next big thing." And as consultants wearing many hats, a little guidance on where to spend our time is always a good thing. I also like the mantra "people first, tools second." After all, any communication is about reaching out to … [Read more...]
What Is the Budget for a Social Media Campaign?
On smallbusinessnewz, Lisa Braziel posted an article back in February on social media campaign budgets. She concluded with a nice set of questions to ask when determining your budget. "1) What are your overall objectives and campaign timeframe? If the whole objective is to achieve a drastic spike in sales or promote a limited time offer, we believe more of your budget should be allocated to advertising. Social media is a slower burn, and you will just be disappointed. 2) How much is your … [Read more...]
Filed Under: Running a Consulting Business Tagged With: Running a Consulting Business, social media lessons, web 2.0
Social Media in the Economic Downturn
There was an interesting little article on Webguild that looked at the role of social media in an economic downturn. Social Media in the Economic Downturn By Reshma Kumar, November 2, 2008 "Social Media, in light if our current depressed economic climate was a topic of discussion and on the minds of many in attendance at the Social Media Strategies Conference last week. Paraphrasing roughly Keynote, David Carter of Awareness' take on this, he noted that with the current economic … [Read more...]
Making the Most of Social Media Tools
Affiliate subscribers and WIC members often talk about the WIC Community email list and what a wonderful resource it is -- particularly how rapidly you can get an answer to your question. Well, Suzanne Skyvara (Skyvara Communications) took the concept even further. In a pay-it-forward approach, Suzanne sent an email out today that shared some of the social media information she found to be useful. It's such a great list that I'm posting it here, with Suzanne's approval, of course. Thanks … [Read more...]
Top 10 Social Media Lessons Learned
Aaron Strout posted on his Citizen Marketer blog a nice little list of the top 10 social media lessons he learned. There are some great nuggets of information in the list that are well worth the few minutes it takes to read. I'm doing one of them now: "Every day...make a point of calling out other blogs, Twitter updates or FF activity." FYI, FF stands for Friendfeed, a site that "helps you discover and discuss interesting stuff that your friends and family find on the web." Another site to … [Read more...]
Filed Under: Top Consulting Tips Tagged With: blogging, friendfeed, Growing a Consulting Business, Running a Consulting Business, social media lessons, Starting a Consulting Business
