As I mentioned in my previous post, two different articles on blogging appeared in my in-box just as WIC was preparing to launch its new blog. One was from RainToday.com, covered in Part I of "To Blog or Not to Blog;" and the other came from the Silicon Valley WebGuild, the topic of this posting. Americans Expect Companies to Have a Presence in Social Media The WebGuild's article focuses on a new survey conducted by Cone, a strategy and communications agency. Among other things, the survey … [Read more...]
To Blog or Not to Blog, that Is the Question: Part I
October 7, 2008 By 1 Comment
Coincidentally, as the women of WIC worked to launch our first blog -- to coincide with WIC's 10th anniversary celebration on October 16 -- two different articles on blogging reached my inbox. One was from a favorite e-newsletter of mine, the Rainmaker Report by RainToday.com, and the other came from the Silicon Valley WebGuild. Look Before You Leap (Aka Plan Before You Blog) Michael W. McLaughlin, contributing editor at RainToday.com, urges consultants to ask some key questions before they … [Read more...]
