Aaron Strout's # 1 top lesson learned in social media is actually a top lesson we should apply to the overall running of our consulting and small businesses: Keep It in a Box. Essentially, this means keep what you do on a daily basis: Closely aligned with your business goals Prescriptive vs. descriptive, so that others can take action Easy to understand (could I explain what I do to my grandfather?) Aaron writes that it's easy to creep out of the box in the social media world. … [Read more...]