By now virtually everyone knows that social networking needs to be a strategic part of marketing. Twitter is a quick and easy way to get started. You can get work leads, increase your customer base and enhance your reputation by better serving your existing customers, and connect with potential partners. But it’s not without its pitfalls. When using any social media, the cardinal rule is: Don’t antagonize! Creating hostility is most decidedly NOT the way to brand yourself or market your … [Read more...]