Cutting marketing during a down economy destroys marketing momentum, confuses and demoralizes your team, and delays your recovery when things turn around. 1. More about destroying momentum: Marketing is an essential cost of doing business, and it’s expensive to start over. Marketing momentum is a beautiful thing. Leverage from successful marketing initiatives helps bring about new opportunities. Building marketing momentum takes strategy, planning, smart execution, analysis and constant … [Read more...]
Cutting Marketing Drastically Can Hurt Your Business in 3 Important Ways
October 13, 2011 By 1 Comment
How to Plan Your Marketing Mix and Maximize Your Budget
July 7, 2011 By Leave a Comment
Part 3 of the Series: Developing a Marketing Plan for Your Small Business Budgeting is an important part of marketing planning. If you have a set budget, you’ll want to develop and measure the results of your marketing mix with the budget clearly in mind. If you don’t have a marketing budget, you’ll want to start by putting pen to paper on what you think you have to do to market your products or services and get sales. Start with a list of what you think you need and the costs to do … [Read more...]
Guerilla Marketing: 3 Cost Effective and Powerful Tactics
May 24, 2011 By 1 Comment
Part 2 of the Series: Developing a Marketing Plan for Your Small Business Guerilla Marketing is the countless free or very inexpensive tactics you can deploy do to build awareness for your brand and generate new business. Guerilla Marketing takes creativity, persistence, and work to make things happen with very little investment. A key strategy in Guerilla Marketing is to know your customer. Define your ideal customer and all of the offline and online places you can reach them. Create a … [Read more...]
The 7 Secrets To Creating A Fashionable Brand!
December 10, 2010 By Leave a Comment
If you’ve ever been confused about branding your small business, here’s a simple way to think about it: Branding Is Your Business’s Fashion Statement. Here’s how branding is like fashion: When you’re picking out a fashionable outfit for a night out on the town, there are several angles to consider, like: 1. Your fashion style. Do you consider yourself a sporty dresser, vintage, a bohemian, urban, or a little bit rock and roll? A trendsetter or more classic style? Your … [Read more...]
The Last Days of Summer—Time for Sun and (Marketing) Strategy!
August 20, 2010 By Leave a Comment
Can you believe that summer's almost over? Get that last bit of sun in while you can! For many consultants, that means getting "back to business" with the busy fall season. As consultants get busier, they often neglect their own marketing—which can result in business dying down after the prime rush season is over. And it's no fun to spend time rekindling your business after a slowdown (and not having positive cash flow in the meantime)! … [Read more...]
Nintendo Wii…Ingenious Marketing Strategy!
July 11, 2009 By 6 Comments
Our family just became one of the millions of U.S. households that have gone Wiiiiiiii...! That's Nintendo Wii...we got one...and all three of us are hooked! Since I have never been hooked by video games, I pondered what was different about this console. Nintendo has figured out a way to grab a part of the market that wasn't spending $$ for consoles/games: Boomer Families. Ingenious! By focusing on making fitness fun and providing an experience that seems very customized (and also … [Read more...]
Promoting Your Nonprofit: How Marketing Can Help You Succeed in Today’s Economy
February 22, 2009 By Leave a Comment
Join me at Keypoint Credit Union in Santa Clara on Wednesday evening Februrary 25th from 6 - 8pm for a free seminar about how nonprofits can use marketing to promote and grow their organizations. In this tight economy, all the concerns of nonprofits -- recruiting volunteers, fundraising, building awareness and delivering programs to key constituents -- become just that much more complicated. We'll be sharing proven marketing and branidng techniques that can be applied to any nonprofit -- … [Read more...]
