As you can tell from the series of posts that I'm making today, I was a bit behind on my reading. But many of these articles were definitely worth my time, like this one on the Silicon Valley WebGuild that shows a survey from the Association of National Advertisers' (ANA) 2008 annual "Masters of Marketing" conference (October 2008). The survey polled attendees via handheld devices about their marketing mix, budgets, plans, and tactics. One of the questions asked attendees how much they … [Read more...]