When you think about designing - or redesigning - your business's identity, you think about finding a designer and hiring them to design a logo, right? That's where many small businesses go wrong. There's a 5-step process to designing your small business's brand image. And actually designing it is the very last step. If you want to create a profitable, pretty and powerful brand, then you've got to begin at the beginning. If you begin with the first 4 steps here, then you'll be able to … [Read more...]
Ready, set… brand?
October 27, 2010 By Leave a Comment
One of the questions I get most often is some variation of, "I just started my business. Don't I need to create a brand before I can tell anyone about it?" And you'd expect me to say, "Of course. You must run out immediately and design a brand this instant or else!" After all, I'm a brand designer. But, I don't actually believe that. Shocking, isn't it? What I do believe is that branding too soon can hurt a business in its beginning stages. Why? Good branding isn't cheap. Why spend … [Read more...]
An Economical Branding Kit for Consultants
June 9, 2010 By 2 Comments
How do you design a marketing kit that will make you look professional in your meetings, but not break the bank? Here are the basics you’ll need: Design a logo. This should be a text logo at the very least – designed in an interesting font whose meaning is tied into your business’s personality. A logo with a graphic and text is best! You’ll need a business card. This is an essential tool for client meetings, networking and marking other opportunities. Who knows when you’ll … [Read more...]
Why A Consultant Needs an Effective Logo
May 11, 2009 By Leave a Comment
A logo is an important tool for a consultant because it gives your business an identity and a face of its’ own. This gives you four major benefits: 1. Makes your business look established, stable and successful. People want to do business with businesses that have experience, who will be there for them in the future (and in some consulting areas, this translates to just being around and available to complete the project!), and who are good at what they do. Investing in creating a logo can … [Read more...]
