As an independent consultant, I know that marketing and selling is a big part of my life and livelihood, but they haven't been naturals for me. That's why I like to watch and learn from the pros. This is a true story about a guy I know. I'll call him "Ray" because he's like a ray of sunshine in every way. We all can take a page or two from the book he endorses and lives. (At the end of this blog I'll tell you the title -- you may be surprised.) Ray is one of the best examples I know of a … [Read more...]