Interested in the WIC Mentoring Program? Spring session starts soon

We created a new Women in Consulting member benefit late in 2009, the WIC Mentoring Program. Our successful six-week pilot run ended in mid-October. The pilot included seven mentees who agreed to help us test the new program. These were WIC members who were interested in the program, but also ready to invest some time (and do some homework!) in order to apply the information we shared with them to help improve various aspects of their businesses. Desiree Lehrbaum (Lumen Consulting) and I … [Read more...]

How to Make 2010 Your Best Year Yet…Without Breaking Your Neck

I had the pleasure of attending WIC's general meeting last Thursday, where Kate Purmal shared insights into how we can make 2010 our best year yet...without breaking our necks! I particularly like that last part! As part of the networking exercise, everyone was asked to answer the following question: If you could choose between the following, which would you choose: You double your revenue in 2010 but work the same amount of time You keep your revenue at the current level but work … [Read more...]

Reflections on Two Wonderful Years of WIC…

As my term as president of Women in Consulting comes to an end this week, I find myself reflecting on all the incredible experiences I've had throughout the last two years. We celebrated our 10th anniversary in 2008 with not only a gala event, but a new look & feel for our website and a new blog. In 2009, we expanded our social media presence to include LinkedIn, Facebook, and Twitter. We expanded the reach of our organization, with strong and vibrant satellite groups in San … [Read more...]

Jumpstart Your Business for 2010

It seems that the recession is finally ending. But if you’re like me, my business took a beating and I have some major planning to do to be poised for opportunities in 2010. However, it seems so overwhelming to do it all by myself. Luckily, WIC has a workshop on December 1st that can help me – and you – be ready to take advantage of the business upswing. Seven experts are available to explore all aspects of our businesses, in a one-to-one setting, and help develop the best strategic … [Read more...]

Nine Twitter Tips for Business

Jason Snell of Macworld.com wrote a nice overview on nine ways to use Twitter for business. It's a great introduction for those who are unsure how Twitter can be used for business. I agree with everything he says for the most part, with the caveat that you should assess any recommendations in light of your own audience, as well as what makes sense for your business. Consumer companies will have different needs from business-to-business companies who will have different needs from consultants … [Read more...]

Facebook Introduces Post Quality Score for Pages

For those consultants who have launched a Facebook page or are considering doing so, this article on allfacebook.com reviews a new measurement tool released by Facebook called "Post Quality." According to Facebook, it measures "how engaging your content is to Facebook users. A higher Post Quality indicates material that better engages users." For those unfamiliar with Facebook Pages, these are different from the personal pages that most people recognize. The capabilities are very similar to … [Read more...]

Google Profiles: Another Way to Get Noticed

Google has a relatively new tool that allows you to create a profile that may start appearing on page one of Google searches almost immediately.  In fact, my profile appeared at the bottom of page one right after publishing. Facebook, LinkedIn, and Twitter still appear at the top, as will your own site (hopefully!); but it's another opportunity to increase your visibility and add all important links to your company site, LinkedIn and Twitter profiles, and any other relevant … [Read more...]

MarketingProfs Survey: Inside the Minds of Twitter Users

Ann Handley, editor in chief of MarketingProfs (a WIC partner) posted an article on Mashable about a Twitter survey conducted by MarketingProfs. It's worth the read, but then again, I'm biased. It was nice to see I'm not the only one who: Doesn't follow everyone who follows me, and doesn't expect everyone I follow to return the favor  Doesn't think large twitter followings = greater intelligence, expertise, or respect Isn't bothered if nobody responds to my tweets (but I do enjoy … [Read more...]

Why I Love WIC

I tend to stay away from self-promoting on blogs, Twitter, Facebook, etc. It's just not my thing -- probably because I really dislike hard sells. And as a board member of Women in Consulting (WIC), responsible for its marketing & PR no less, writing a piece on "why I love WIC" is considered self-promotion. However, in this instance, I just can't help myself; and WIC's latest monthly meeting is the reason. In this one meeting, I was reminded of the many reasons why WIC is so important to … [Read more...]

Social Media Ain’t About One-Night Stands, It’s About Relationships

I love Mack Collier's "Social Media Ain't About One-Night Stands, It's About Relationships" post on The Viral Garden. It's short and sweet, with a couple of good examples to underscore his point. I love it, though, because of the key point he drives home: social media is about communicating. As many of you may notice, communication is a common theme in my posts. I love communication (studied it in school, actually), and doing it effectively is the key ingredient to business success -- and … [Read more...]