Have you ever come across a company logo that looked like a jumbled mess of drawings? Where there were so many elements competing for your attention that you didn’t even know where to look or what it all meant? The job of your logo is to communicate what your business is all about in an instant. But if you try to say too much in that instant, it’s more likely your customers and prospects will either not get the message or get the wrong message. The key to avoiding a confusing logo is to … [Read more...]
Send The Right Message
Filed Under: Starting a Consulting Business Tagged With: brand, brand development, graphic design, logo design
Types of Logos for Consultants
There are 3 main types of logos that a consultant can choose to use for their business. Each has advantages and disadvantages for the consultant. Here are explanations and samples of each type, to help you choose the best match for your consultancy. Combination logo: The most effective option for creating a consultant’s logo is to make a logo that contains both a graphic and your company name. This approach is called a combination logo. This type of logo contains both a memorable logo graphic … [Read more...]
Filed Under: Starting a Consulting Business Tagged With: branding, design, graphic design, icon, logo, small business
