Aaron Strout posted on his Citizen Marketer blog a nice little list of the top 10 social media lessons he learned. There are some great nuggets of information in the list that are well worth the few minutes it takes to read. I’m doing one of them now: “Every day…make a point of calling out other blogs, Twitter updates or FF activity.”

FYI, FF stands for Friendfeed, a site that “helps you discover and discuss interesting stuff that your friends and family find on the web.” Another site to add to my list of social media tools to explore.

There are two main reasons why I think lists like this are relevant to consultants:

1. Starting, running, and growing a consulting or small business depends on communicating effectively with our audiences. Social media is a communication tool that has taken hold. As entrepreneurs and small business owners, we can’t afford to ignore a tool that so many people are embracing (see To Blog or Not to Blog Part II) and that requires little capital outlay to begin.
2. Many of our clients need to embrace social media as well, and they’re turning to us for guidance.

Read Aaron’s full list of 10 social media lessons learned