In today's economic climate, it's more important than ever that all of a consultant's marketing materials be as effective as possible. But, if you're just starting your consulting practice, it would pay off to know exactly which pieces you'll really need to have for your business.  Here's what I recommend: A logo. Having a logo quickly takes a consultant from having an image of being a person working at home in their pajamas to looking like a real business. It shows your potential … [Read more...]