To execute a direct marketing campaign you need a list, you need an offer, and you need creative/messaging – the part that lets your list know about the offer. That’s it in its most basic form. Many of the people I meet in networking meetings, if they are doing any type of direct marketing campaigns, are using their email lists solely. So let’s delve into that more. If you are only contacting potential clients by using email, you are leaving a large portion of your prospects on … [Read more...]
Lists – A Critical Component of a Marketing Campaign
Filed Under: Top Consulting Tips Tagged With: direct marketing, email marketing, opt-in lists
Working Those Linked In Connections
This is the second part of my recap of the EBWIBR Social Media Luncheon that I attended on Friday, April 3rd. I learned quite a bit in the two presentations given by Nancy Friedman of WordWorking and Kelly Parkinson of Copylicious. It was obvious both presenters had far more to say about Twitter and LinkedIn than we had time for, and I look forward to hearing these women speak in the future about Social Media. In the meantime, here's a recap of Kelly's presentation which focused on using one of … [Read more...]
Filed Under: Consulting Training and Education Tagged With: consulting, email marketing, InMails, linkedin, marketing, networking, professional development, social media, social networks
