Consulting Tip: Keeping Cool When Clients Aren’t

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A while back, I received a parenting email from Love and Logic (great resource for you parents out there) and tucked it into my “WIC blog post” folder as a potential topic. I was struck by how the parenting tips from their Keeping Cool When Parenting Heats Up were so apropos to consulting. And so I thought I’d share them with you. “Avoid giving repeated warnings and reminders. The more we put up with bad behavior, the more likely we’ll come across as angry and frustrated when we … [Read more...]

The Three Key Factors in Building Websites

I was answering a question posted on LinkedIn, when I decided it would make a good blog post. The original question related to whether the person should use first person or third person for team bios. However, the advice I offered applies to any customer-facing communication, be it your website, marketing collateral, or social media tool. Just substitute your particular activity for "bios" and what I wrote still applies. There are three factors that you should consider in making your … [Read more...]

Social Media Tips & Tricks

I just read a great little article on Social Media Explorer by David Finch, "The Social Media Trap: What's the Next Big Thing?" It's great, because it reminds us to focus on what's currently there and how we can maximize what we're doing versus looking to the "next big thing." And as consultants wearing many hats, a little guidance on where to spend our time is always a good thing. I also like the mantra "people first, tools second." After all, any communication is about reaching out to … [Read more...]