In any economy - whether up or down - consultants need to differentiate themselves from their competition. And in these challenging times it's business-savy to sharpen your differentiators. I find Jay Levinson and Michael McLaughlin's discussion of differentiators in their book Guerrilla Marketing for Consultants thought-provoking.  I've made my own list below -- leveraging some of Levinson and McLaughlin's list (marked "L&M"), adding my own, and categorizing the differentiators. Your … [Read more...]