There are dozens of options for creating additional branded materials. But, before you run off and pour thousands of dollars into designing everything you might need, consider this list of 4 of the most effective brand kit additions for consultants: A mailing label. Make your mail look more professional with simple Avery labels. Design full pages of them in Microsoft Word and then print a page or two at a time, as needed. You won’t have to pay for envelopes, and changing your address … [Read more...]
An Economical Branding Kit for Consultants
June 9, 2010 By 2 Comments
How do you design a marketing kit that will make you look professional in your meetings, but not break the bank? Here are the basics you’ll need: Design a logo. This should be a text logo at the very least – designed in an interesting font whose meaning is tied into your business’s personality. A logo with a graphic and text is best! You’ll need a business card. This is an essential tool for client meetings, networking and marking other opportunities. Who knows when you’ll … [Read more...]
Why A Consultant Needs an Effective Logo
May 11, 2009 By Leave a Comment
A logo is an important tool for a consultant because it gives your business an identity and a face of its’ own. This gives you four major benefits: 1. Makes your business look established, stable and successful. People want to do business with businesses that have experience, who will be there for them in the future (and in some consulting areas, this translates to just being around and available to complete the project!), and who are good at what they do. Investing in creating a logo can … [Read more...]
