Now, that sounds just like exactly what you need to get your business fired up and moving along! But then reality creeps in… There’s the pressure of creating a fresh, interesting and new idea. You can’t just reach into a magic hat and pull that perfect idea out. Sitting and waiting around for that genius to strike doesn’t seem action-oriented enough for you. You’re ready to get started on what’s next... but you need the idea to begin with, plus the insurance and assurance that … [Read more...]
2 Traits To Create Relationship Through Your Brand – With People You’ve Never Met
November 29, 2011 By Leave a Comment
Are you “marketing at” your precious potential clients or connecting with them? In other words, do your marketing efforts feel more like you’re shouting at them with a megaphone, or like you’re having a two-way conversation? We all have a craving for connection and conversation – for that rich, recognition-filled two-way exchange of thoughts and information. That goes for both YOU and your potential clients… in fact, the effect can be multiplied many times over for your … [Read more...]
5 Steps to Designing a Strategic Brand
March 23, 2011 By Leave a Comment
When you think about designing - or redesigning - your business's identity, you think about finding a designer and hiring them to design a logo, right? That's where many small businesses go wrong. There's a 5-step process to designing your small business's brand image. And actually designing it is the very last step. If you want to create a profitable, pretty and powerful brand, then you've got to begin at the beginning. If you begin with the first 4 steps here, then you'll be able to … [Read more...]
Send The Right Message
May 29, 2009 By 1 Comment
Have you ever come across a company logo that looked like a jumbled mess of drawings? Where there were so many elements competing for your attention that you didn’t even know where to look or what it all meant? The job of your logo is to communicate what your business is all about in an instant. But if you try to say too much in that instant, it’s more likely your customers and prospects will either not get the message or get the wrong message. The key to avoiding a confusing logo is to … [Read more...]
Do You Have A Gravatar Yet?
What Is A Gravatar? A Gravatar is "A Globally Recognized Avatar". According to the Gravatar website, it's "an image that follows you from site to site appearing beside your name when you do things like comment or post on a blog." Why Get A Gravatar? A Gravatar is a great tool for Brand Education (making it more likely that people will recognize your brand), Brand Consistency (making sure that the same image is associated with your brand in every post and application) and for building … [Read more...]