There's a common misconception in the small business world that looks like this: Brand = Logo That's simply not the case--a brand is so much more! If you think your brand is the same thing as your logo, then you're missing out on your chance to harness most of your brand's power. Here are the 5 powerful parts of your brand: 1. Brand Positioning I call this the foundation of your brand. This is where you get really clear on exactly what your business is all about and stake your … [Read more...]
