I just read a great little article on Social Media Explorer by David Finch, “The Social Media Trap: What’s the Next Big Thing?” It’s great, because it reminds us to focus on what’s currently there and how we can maximize what we’re doing versus looking to the “next big thing.” And as consultants wearing many hats, a little guidance on where to spend our time is always a good thing.
I also like the mantra “people first, tools second.” After all, any communication is about reaching out to people and conveying a message. So much so, that I’d put that as # 1 vs. # 5. If you keep that tip in mind, the others naturally follow. Here are David’s other tips for avoiding the social media trap:
- Engage in conversations within the communities you are currently a part of.
- Revisit social networks that you already have a profile in and see if the community has evolved or grown since you last visited.
- Don’t run after the “next thing.” If it’s big you’ll find out about it, believe me.
- Think execution before activation.
- Simplify and go back to the basics of social media: people first, tools second.
- See if you can unplug and connect with others face-to-face.
- Add to your social media toolbox not what everyone has, but only what you will use
On a side note: I found this article via SmartBrief on Social Media. You can receive daily news briefs on a wide range of topics; and thus far, I’ve been very happy with the one on social media.
