Jun
11
2009
In Recession Specials, Small Firms Revise Pricing (Wall Street Journal)
Posted by: Avery HorzewskiI just read a great article in the Wall Street Journal in the Small Business section: In Recession Specials, Small Firms Revise Pricing.
While the article focuses on small businesses other than consulting, its core message is worth noting if you find your client pool drying up during the current economic client.
Be creative. Be flexible. Be open (to new ideas). These are the ideas that I take away from this article, which are good to remember even when times aren’t tough.
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About Avery: Principal of AVE Consulting, Avery is a marketing and customer communications consultant, and serves on WIC's board of directors as president. As a consultant, she works with companies of all sizes to develop compelling, persuasive, and effective customer-centric marketing and communication strategies that encompass everything from websites to social media to print collateral. Avery assumed the role of WIC president in January 2010, after overseeing the organization’s marketing, PR, social media, and website initiatives for three years. |
