How Consultants Can Use Pinterest for Promotion

PinterestHave you joined the Pinterest craze? Plenty of lifestyle brands and retailers are embracing this highly-engaging image sharing social website, which is very popular with women. But what about consultants? How can you use Pinterest to promote your business?

First of all, what is Pinterest?
Pinterest essentially lets a user discover, bookmark (a.k.a., “pin”) and organize images onto custom theme-based boards. Each image links back to the original website where it was found. Users can follow a specific board or all boards of another Pinterest user. Like other social media, you get to share your ideas and inspire your audience, but now with striking imagery. So far, the most popular categories are fashion, crafts, food, interior design, hobbies and leisure, books and literature and visual art and design.

What are ways you can use Pinterest for your consulting business?
If you’re building your personal brand or corporate image, Pinterest can serve as a visual extension of your brand to help clients understand who you are. These images should not be ho-hum, but engaging, inspiring, unique and useful! Here are a few ideas to pin:

  • Marketers: Informative infographics that support your work
  • Website designers: Screenshots of interesting pages you’ve developed
  • Real estate agents: Beautiful homes you’ve recently sold
  • Any consultant: Photos of clients you’ve helped to achieve their goals, photos of you speaking at events, business books you’re reading, inspiring quotes, exclusive content such as your presentation slides or video clips, images from (and that link to) your blog posts

Here are three more resources to get you up to speed on Pinterest:

How are other consultants using Pinterest to promote their business?
Many businesses are just getting started on Pinterest, but here are a couple of helpful examples which may inspire you!

Kane Consulting is a digital marketing and PR firm, which curates their Pinterest boards by their consultants and their social community. Some boards they share include fun things such as: “Geeky Stuff We Like,” “Guest Pinapalooza,” “Tweetworthy Quotes” and “Places Cooler than Facebook.”

Linda Burt is an interior design consultant and leverages the top categories on Pinterest to support her business. Some boards featured on her profile are: “Color Palettes a Thing of Beauty,” “Lost in the Garden,” and “Blogs I Follow.”

Are you using Pinterest to promote your consulting business? Please share any tips, tricks or other ideas you have in the comments below!

About Leilani Yau

Leilani Yau is a digital marketing consultant, specializing in social media for small businesses and non-profits, and helps clients L.O.V.E. (Listen, Offer, Value, Engage) their target audiences online. She currently serves as Social Media Director for Women in Consulting.

Comments

  1. Great tips!

    Looks like they’ve taken Kane Consulting’s Pinterest page down. They say they’ve violated the terms but I cannot find where those terms actually exist on their site. Must be hidden somewhere under a rug, inside a box, with a key.

  2. Interesting article. It is funny how pinterest is primarily used by women. I never would have thought of it as a marketing tool.

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