If you have a Facebook page for your business, you might want to consider adding a landing tab. A landing tab is a tab people land on if they have not “Liked” your page yet.
Most often, businesses use these as “Welcome” tabs. The intent is to give people more information about the business and what they will find on the Facebook page with the goal of an increased conversion rate to “Like”. A recent BrandGlue study found a 47% conversion rate to “Like” with a landing tab vs. a 23% conversion rate without a landing tab.
Here are some examples of “Welcome” tabs. Note that most ask the visitor to “Like” the page, offer some information about the business and the Facebook page, and many have short videos.
Texto Graphic Design – The landing tab for WIC member Gabriela Martinez’ Facebook page.
Mari Smith – Tab of the Facebook guru Mari Smith. With the primary objective of an increased conversion rate, her tab includes a video, letter about herself and her page, and more.
Businesses are using landing tabs in other creative ways as well..
Diet Coke has a simple and inviting entry way.
And still other businesses use this tab as a social media hub. See Carnival’s “Carnival” tab complete with email opt-in, videos, Twitter opt-in, photos, polls, and more.
WIC is in the process of creating a landing tab for our Facebook page. Stay tuned for the launch soon.
Does your consultancy or small business have a Facebook landing tab? If so, share the link here. Of if you have any favorites, share those too!