Active Listening Tips

Active Listening Can be Your Secret Weapon

If you do active listening well, you can establish yourself as someone who “gets it” and who delivers tailored solutions to your clients. It also enables you to take more targeted and effective actions.

To begin, it’s important to have the proper set of expectations about the Active Listening process. Active listening is a skill, and like any skill, it takes time, effort, and practice. And, it’s not always easy or convenient.

The tips for Active Listening include “To-do’s” and “Not To-Do’s”.

Not To-Do’s:

1. You do all the talking

2. You only hear what you want to hear or what you agree with (selective hearing or filtering)

3. You pre-judge or pre-suppose what the other person is going to say

4. You form conclusions too early

5. You interrupt

To Do’s:

1. Consciously listen objectively and fully

2. Keep an open mind

3. Be willing to hear honest feedback (even if it’s about you, your services, or your products)

4. Be neutral as you take the information in (absorb instead of react)

5. Watch for hidden agendas (theirs and yours)

What are some other tips you’ve found extremely helpful in making YOU a more active listener?

About Deborah Siegle

Deb Siegle, principal of Strategic Marketing Solutions, is an insightful marketing leader with a talent for aligning a company’s products, solutions and messages with the customer’s needs. Deb listens to the voice of the customer, analyzes what she hears, and creates a vision, strategy, and direction for her clients. She delivers actionable marketing results that increase customer loyalty and revenues.

Deb is a recognized consumer and business marketing leader, problem solver and communicator who is an authority in market research, strategy, and customer loyalty and experience.

Deb assists clients with strategic research, branding, positioning and messaging, market and product development and launch, technology and competitive analysis, and customer loyalty and experience projects. She helps clients ‘get it right - the first time’. Deb helps clients improve their bottom line with each ‘right step’ … to deliver the right products and services - using the right message - to the right people - in the right market - with the right experience. She quickly identifies and addresses core issues, developing actionable strategies and tactics that make a measurable difference to her clients.

Deb has more than 25 years of marketing, customer service, and sales experience in public and privately-held companies in high tech, healthcare/biotech/wellness, sustainability, and professional services. She brings a unique combination of strategic and tactical skills developed through hands-on line management experience at fast-growing companies.

Prior to founding Strategic Marketing Solutions, Deb held senior level positions in customer satisfaction and service, marketing, product management, and market development. She has also held leadership positions in various industry associations, and is currently president of WiT and a board member of WIC.

Deb is a popular speaker and has been featured in executive pod- and web-casts on "Customer Voice”, “Building Customer Loyalty,” "The Power of Retention Marketing,” and “How Research Can Reveal New Insights into Your Customers, Your Product, & Your Brand.”