Be bright. Be brief. Be gone.

Cool Under Fire© series, 2 of 5 by Marianne Fleischer www.fleischercomm.com This second of five articles in the Cool Under Fire©Series will help you think on their feet. Speechwriter & Executive Speech Coach Marianne Fleischer, Fleischer Communications, will also be the keynote speaker at Women in Consulting’s August 10th, South Bay General Meeting. Whether you are at the podium or working the room, brand these six words onto your heart: Be bright. Be brief. Be gone. Why? … [Read more...]

Video: Catching Up with the 93%

As of last year, 93% of senior marketing professionals use video for online marketing, sales or communications. Most (84%) used this content on their own website; and more than 60% also using it as a part of their social media and email marketing campaigns. Which should make us consultants think: if the vast majority of marketing professionals are using video for online marketing, shouldn’t we be doing the same for our businesses? My company is focused on conducting user experience … [Read more...]

Risk Averse or Change Averse?

The riskiest action in a changing environment is Business as Usual.   So why do managers repeatedly shy away from change—real, thoughtful, productive change— as they watch their markets erode? The most likely source of change resistance is in the normal brain.  Your instincts are wired not to take you into the unknown or unfamiliar. Same is good.  Same is safe.  Change is a threat.  Follow your instincts. The problem with following your instincts in a changing environment is that your … [Read more...]

Better Webinars

Just recently, an invite to a webinar about how to avoid webinar fatigue popped into my inbox—as did a terrific infographic on “how to rock your webinar.”  Gosh, webinars are such a part of our daily business scene that it’s not a big surprise presenters are concerned about how to make theirs dance and sing. I loved the ten tips in the infographic and, as is my wont, am sharing the tips that particularly resonated with me: “Present Your Agenda” ‒ Yup.  Set your audience up for what you’re … [Read more...]

Demystifying Corporations and LLC’s

Whether or not you should form a Corporation or a Limited Liability Company (LLC) for your new business is a simple and straightforward question that more often that not has a complex and confusing answer.  The short answer is that if and when you can afford the costs associated with doing so, then you absolutely should. If you make the decision to incorporate or form an LLC, you will have to absorb the initial cost of hiring an attorney and an accountant to make sure that the entity’s … [Read more...]

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