Blogging Q&A With Ann Evanston

March 29, 2011 By 2 Comments
blogging q&a

Women In Consulting recently had the honor of hosting Ann Evanston of Warrior-Preneur for a live Q&A on the WIC Facebook wall.  This was WIC’s first live Facebook event and was a huge success.  Big thanks to Leilani Madrazo Yau, WIC’s Facebook Coordinator, for planning and running the event, and to Ann Evanston for bearing with us during our learning process and for the expert advice. Here are the questions and answers from the event.  I have consolidated some answers a bit so they … [Read more...]

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Unsure about your next move? WIC Mentoring can help

March 9, 2011 By 2 Comments

Do you sometimes struggle to stay focused and moving forward? Are you uncertain at times about what your next best move is as you work to reach and connect with your target customers? Do you sometimes feel overwhelmed with all there is to do as a small business owner? We may be able to help you through WIC Mentoring. Our spring session starts soon. It will run for six weeks from April 5 through May 10. We're looking for a group of 6-8 people who are ready to build their business … [Read more...]

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Developing a Marketing Plan for Your Small Business

March 8, 2011 By 2 Comments

Like most small businesses, you may be wondering where to put your marketing dollars. The Yellow Pages is calling, your website host is constantly pitching online advertising, and advertising salespeople in droves promise you the next best thing in advertising. Where do you start? In this three part series, we’ll discuss the foundation of effective marketing … [Read more...]

Filed Under: Consulting Training and Education, Running a Consulting Business, Starting a Consulting Business, Top Consulting Tips, Women in Business Tagged With: , , , ,

Four Hours to Brilliant Blogging

February 11, 2011 By 2 Comments
Monitor Megaphone

Are you blogging? If you answered “No,” read on. If you answered “Yes,” read on. Why? Because if you have your own business, you should have a blog. No excuses. (I’ve personally run out of them. Starting a blog is one of my 2011 business goals.) And, if you already have one—a blog, that is, not an excuse—you want it work as smartly as you do by drawing more readers, positioning you as a thought leader, improving search engine results, and generating new … [Read more...]

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Simple Steps for Presenting Great Ideas

February 1, 2011 By 2 Comments
walk away

A picture is worth a thousand words.  So why do we rely on bullets in PowerPoint so much to communicate? Before becoming a consultant, I worked in telecommunications for about 20 years. I created countless PowerPoint presentations in the corporate world and have drawn more network clouds than I care to admit.  Each company and management team had different rules for slide creation. Some had branding guidelines so tight I learned quickly to not adjust the font size or dare change the color … [Read more...]

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We’re all Primates

November 15, 2010 By Leave a Comment

Quick – what do ALL marketing efforts have in common? Many of the expert marketers in our community have great and varied answers to this question, but the bottom line is this:  ANY marketing effort, be it a huge consumer product launch or a short-term consulting gig, needs to appeal to people. And people, as it turns out, just aren’t that different from apes. This is why I’m very much looking forward to this week’s monthly meeting, where we have Gavin Johnston, Chief … [Read more...]

Filed Under: Consulting Training and Education, WIC News

Mentoring…are you a good candidate?

October 6, 2010 By Leave a Comment

The Fall 2010 WIC Mentoring Group is quickly taking shape, with just a couple of spots still available. Again this Fall, WIC Members Desiree Lehrbaum and I will lead the Mentoring Group. We developed and piloted the program in 2009, and also led the Spring, 2010 group. If you think a peer-to-peer mentoring experience may be right for you, take a close look at this opportunity. We will meet by webinar (and have an in-person kickoff session, if we can) on Wednesdays, 10-11 am, starting … [Read more...]

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Top 10 Reasons Why You Shouldn’t Attend the October 5th WIC Workshop

September 24, 2010 By Leave a Comment
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The next Women In Consulting (WIC) workshop is designed to help you expand your business into new markets. Led by seasoned presenter Sherry Prescott-Willis, author of Market This! An Effective 90-Day Marketing Tool and a former WIC board member, “Positioning Your Consulting Business to Tap Into New Market Segments” will show you, step-by-step, how to grow your business into new niches. During the morning workshop, participants will go through a series of discussions and exercises to define … [Read more...]

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Are you a good prospect for the WIC Mentoring Program?

June 23, 2010 By Leave a Comment

Are you feeling overwhelmed by the need to make improvements in your business, yet you can't seem to find the time to do so? Have you lost some of the fun you once felt from having your own business? And do you sometimes feel the need to have a team of peers to bounce ideas off? If so, you may be perfect for the next session of WIC’s Mentoring Program, planned for this fall. … [Read more...]

Filed Under: Consulting Training and Education, Running a Consulting Business

What makes a great project manager?

April 12, 2010 By Leave a Comment

What do great project managers do that other people don’t? That was one of the questions I asked the WIC Community list recently as I researched an article I was writing. Knowing that WIC, as a community, includes many great project managers, I wanted to hear what WIC list readers thought about great project management skills. I asked these questions, as well: Can great project management skills be taught, or are they just natural for some people (i.e., "you have to be born that … [Read more...]

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