About Rachel Melia

Rachel is an Online Marketing Consultant specializing in social media marketing, with an emphasis on Facebook marketing. Rachel also serves as WIC's Online Marketing Director overseeing the WIC website and social media presence including WIC's blog, Facebook, LinkedIn, Twitter, and YouTube.

Learn more and connect: www.rachelmelia.com, www.twitter.com/rachelmelia, www.linkedin/in/rachelmelia

Remembering Kenna Mawk

September 22, 2011 By 3 Comments
Kenna Mawk

Most have undoubtedly heard that we recently lost a wonderful member of our Women in Consulting community, Kenna Mawk. Kenna passed away early August in a scuba diving accident. I had the pleasure of working with Kenna in her pro bono role as Web content co-chair on my online marketing team. I thoroughly enjoyed getting to know her. She was a great member of the team—generous with her time, talented, and always willing to help others. And she was a genuinely very nice person. Kenna was a … [Read more...]

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How To Do A Facebook Ad Buy

August 11, 2011 By Leave a Comment
Facebook

In my last blog post I shared 10 Ways To Increase Your Facebook Likes. The final suggestion was to do a Facebook ad buy. In this post I will share how to do a basic Facebook ad buy. First, some things to know: Creating a Facebook Page is free, but running an ad campaign requires a budget. Grow your Page as much as possible for free first, then consider doing an ad buy to increase your Likes more. Facebook ad buy costs are going up. Just like Google paid search costs started very low and … [Read more...]

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10 Ways To Increase Your Facebook Likes

July 21, 2011 By 1 Comment
Facebook Like Button

If you have a Facebook page for your business and want to increase Likes, here are some suggestions. Some are very basic (but work) and others will take a little more effort.  Here goes.. 1.       Send an email to your friends and family asking them to Like your Facebook page. Maybe they are not your target, but they will get your Likes up to make your page look more legitimate and may be more likely to comment/Like which is helpful to get interaction going on the page, and helps for … [Read more...]

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19 Twitter Tips From Top WIC Twitter Users

May 19, 2011 By 4 Comments
twitter

If you are a Twitter user or want to get started using Twitter, here are 19 great tips.  The tips are from many of Women in Consulting’s top Twitter users – some are social media experts, and some use Twitter for their business. Read on… and let us know if you like these tips or have a tip to share in the comments section at the end of the article. 1.      Jen Benz - http://twitter.com/jenbenz Share ideas and resources freely, show your personality and be clear about your … [Read more...]

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Top Social Media Tools For Consultants

April 20, 2011 By Leave a Comment
socialmedia

There are so many social media tools available it can be overwhelming to choose which to use and how to allocate your time. Here are my thoughts on which tools are the best choices. The big four are Facebook, LinkedIn, Twitter, and blogs. Facebook is by far the largest social media site with over 600 million users worldwide, and 51% of the US population using the site each day (Edison/Arbitron).  LinkedIn and Twitter are much smaller, used by 9% and 8% of the US population, … [Read more...]

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Blogging Q&A With Ann Evanston

March 29, 2011 By 2 Comments
blogging q&a

Women In Consulting recently had the honor of hosting Ann Evanston of Warrior-Preneur for a live Q&A on the WIC Facebook wall.  This was WIC’s first live Facebook event and was a huge success.  Big thanks to Leilani Madrazo Yau, WIC’s Facebook Coordinator, for planning and running the event, and to Ann Evanston for bearing with us during our learning process and for the expert advice. Here are the questions and answers from the event.  I have consolidated some answers a bit so they … [Read more...]

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How To Measure Your Social Media Efforts

February 23, 2011 By Leave a Comment
Social Media Reporting Template

You have likely dipped your feet in the social media waters.  And maybe you have been at it for a while and are experiencing some success.  The next step is to implement ongoing reporting.  After all, what gets measured gets improved upon. In this post I am going to focus on no-cost and low-cost reporting solutions that make sense for consultants and small businesses.  The first step is to decide what to measure.  Here are some important metrics:  Audience size – Facebook … [Read more...]

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How to Promote (and Cross Promote) Your Social Media Properties

November 4, 2010 By 2 Comments
social-media-business-card

If your business has a social media presence, you likely want to grow your following.  Here is a list of ways you can promote your social media properties using your existing channels as well as by cross promoting your properties.  I focused on Facebook, Twitter, LinkedIn as well as use of a blog, but many of these tactics are relevant for other social media properties as well. Promote via your existing channels Add links to your social media properties on your website – these can be … [Read more...]

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Get Creative with Facebook Landing Tabs (Pics)

June 1, 2010 By 8 Comments
Social Media Examiner

If you have a Facebook page for your business, you might want to consider adding a landing tab.  A landing tab is a tab people land on if they have not “Liked” your page yet.  Most often, businesses use these as “Welcome” tabs.  The intent is to give people more information about the business and what they will find on the Facebook page with the goal of an increased conversion rate to “Like”.  A recent BrandGlue study found a 47% conversion rate to “Like” with a landing … [Read more...]

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