About Deborah Siegle

Deb Siegle assists clients with strategic research, branding, positioning and messaging, market and product development and launch, technology and competitive analysis, and customer loyalty and experience projects. She helps clients ‘get it right’. Deb helps clients improve their bottom line with each ‘right step’ … to deliver the right products and services - using the right message - to the right people - in the right market - with the right experience. She quickly identifies and addresses core issues, developing actionable strategies and tactics that make a measurable difference to her clients.

Deb has more than 25 years of marketing, customer service, and sales experience in public and privately-held companies in high tech, healthcare/biotech/wellness, sustainability, and professional services. She brings a unique combination of strategic and tactical skills developed through hands-on line management experience at fast-growing companies.

Prior to founding Strategic Marketing Solutions, Deb held senior level positions in customer satisfaction and service, marketing, product management, and market development. She has also held leadership positions in various industry associations, and is currently president of WiT and a board member of WIC.

Deb is a popular speaker and has been featured in executive pod- and web-casts on "Customer Voice”, “Building Customer Loyalty,” "The Power of Retention Marketing,” and “How Research Can Reveal New Insights into Your Customers, Your Product, & Your Brand.”