As my term as president of Women in Consulting comes to an end this week, I find myself reflecting on all the incredible experiences I've had throughout the last two years. We celebrated our 10th anniversary in 2008 with not only a gala event, but a new look & feel for our website and a new blog. In 2009, we expanded our social media presence to include LinkedIn, Facebook, and Twitter. We expanded the reach of our organization, with strong and vibrant satellite groups in San … [Read more...]
About Linda Popky
Linda is the president of Women in Consulting, as well as the president of L2M Associates, a strategic marketing firm that helps organizations improve their return on marketing programs, processes, and people. She’s a speaker, educator, and author, as well as a consultant. Linda was recently named one of the top women of influence in Silicon Valley and inducted into the Million Dollar Consultant ® Hall of Fame.
Getting the Most Out of WIC – Part 3: Monthly Meetings
March 27, 2009 By Leave a Comment
Many of our members and affiliates know WIC through our virtual offerings: our community, member and off-topic lists, our teleseminars and webinars, etc. For those of you who haven't been to one of our regular monthly meetings, here's a big secret. You're missing out on one of the best features of WIC. Monthly meetings are held on the third Thursday of the month, alternating between Quadrus in Menlo Park and Michael's @ Shoreline in Mountain View, every month except December, when we have … [Read more...]
Getting the Most out of WIC – Part 2: Satellite Meetings
February 23, 2009 By Leave a Comment
Many people think of WIC for our renowned email list and our monthly meetings (third Thursday of the month, 6pm, alternating between Menlo Park and Mountain View). But consultants from all over the Bay Area are discovering another side of WIC--our regional satellite meetings. These meetings are held regularly in the South Bay (Los Gatos), the East Bay (Walnut Creek), San Francisco, and the Peninsula (Belmont). They're less formal than our full monthly meetings and many people find both the … [Read more...]
Promoting Your Nonprofit: How Marketing Can Help You Succeed in Today’s Economy
February 22, 2009 By Leave a Comment
Join me at Keypoint Credit Union in Santa Clara on Wednesday evening Februrary 25th from 6 - 8pm for a free seminar about how nonprofits can use marketing to promote and grow their organizations. In this tight economy, all the concerns of nonprofits -- recruiting volunteers, fundraising, building awareness and delivering programs to key constituents -- become just that much more complicated. We'll be sharing proven marketing and branidng techniques that can be applied to any nonprofit -- … [Read more...]
Getting the Most out of WIC- Part 1: The WIC Community List
February 13, 2009 By Leave a Comment
Our WIC community now numbers over 400 consultants, stretching beyond the Bay Area to locations all around the US. Some of our members and affiliates are very effective at leveraging the power of WIC to build and grow their businesses. I'd like to share a few observations regarding those that are most successful. Many people come to WIC because of the incredible power of the WIC community list. At least several times a day someone posts a question to one of our lists and receives numerous … [Read more...]
What’s on the Mind of Women Entrepreneurs
November 8, 2008 By 2 Comments
This past week I had the opportunity to attend a Town Hall meeting of the National Women's Business Council (NWBC) in San Francisco. The NWBC is a bipartisan federal government council that serves as an independent source of advice to the President, Congress, and the SBA on ecomoic issues of importance to women business owners. Thursday's session was attended by about 200 women from across Northern California. Many of these were sole entrepreneurs (solopreneurs) themselves. Others, like … [Read more...]
The Worst Mistake You Can Make Today
November 4, 2008 By Leave a Comment
Today, the first Tuesday in November, is Election Day in the US. As consultants, whether you support Obama/Biden or McCain/Palen, there is only one horrible mistake you could make today. Read my post on the Invincibelle blog to find out what that is. … [Read more...]
Accelerating Business in A Dismal Economy
October 28, 2008 By 1 Comment
Million Dollar Consultant Alan Weiss, a WIC partner and advisor, today hosted a teleconference to help consultants focus on how to thrive in this turbulent economy. Among his key points: Changes in demographics provide opportunities for consultants today Changes in perceptions provide opportunities for consultants today Markets that are insulated from recession and economic turbulence provide opportunities for consultants today Unexpected events provide opportunities for consultants … [Read more...]
Worried about the economy? A different point of view
October 14, 2008 By Leave a Comment
Wondering how much you should worry about closing business in this economy? Read this article by Stanford Business School professor Jeffrey Pfeffer for a different point of view on today's business climate. The Crisis Facing Business: Succumbing to the Madness of the Crowd … [Read more...]
How Do I Get New Consulting Assignments
October 6, 2008 By Leave a Comment
I'm asked this frequently: I'm new to consulting. I've got a lot of experience in my field, and I know I can be a good consultant, but I don't know where to go to find consulting assignments. There are four key things you should have to get consulting assignments: People need to know you're out there and available to them Your services have to fit a client's need You need to provide good value for what you offer Potential clients need to feel confident in hiring you In other … [Read more...]
