The speaker at WIC’s June General Meeting is M.J. Ryan, successful business woman, change management expert, thought leader, and New York Times best-selling author of many books including “This Year I Will…” and her latest, AdaptAbility. We at WIC are twitching in our shoes at the prospect of M.J. Ryan speaking to our group. In Barbara Walters’ lexicon, M.J. is “the big GET” and we're honored to host her. … [Read more...]
About jlombard
Jean Lombard is WIC's Online Marketing Director for 2010.
HARO Helps Your Business Hit a Home Run
January 25, 2010 By 2 Comments
WICsters: I want to turn you on to a great FREE resource called HARO, an acronym for Help A Reporter Out. HARO’s tagline is “Everyone’s An Expert At Something.” This dynamic "get publicity without breaking a sweat" site reveals a nifty secret: all members of the media -- from national TV producers and local radio show hosts to magazine editors and daily newspaper reporters -- need help finding sources of expert commentary. And when they need it, they need it fast. Enter HARO, a … [Read more...]
Twitter: How to Stride Confidently Through the Intersection of Writer’s Block and New Language Way
August 6, 2009 By 1 Comment
If you’re tired of reading about what Twitter can do for your business, may I suggest you pause, take a deep breath, and consider one more source. A recent Fortune Small Business article, "Tweeting for Profit," profiled the success of a skeptical, first-time Twitter user and business leader at a small Emeryville-based company Fliqz. The point of the article: not only will Twitter not “go away,” but it’s growing, it’s free marketing, and is NOT a time suck if done … [Read more...]
