Does your brand ever feel like your stuff's all over the place? Do you have design shame, because you know your brand doesn't look good or make sense to the people reading it? Do you apologize for your business card as you hand it out? Are you horrified of what people would think of your website if they Googled you? That's what it's like when your brand is chaotic and out of control. You feel scattered, ashamed and hesitant to market. Your potential clients see the train-wreck that is your … [Read more...]

If you want a brand that goes beyond being “just pretty” into having some real substance and strength so that it can be successful for your business, just follow these 7 rules: It’s strategic. You’re not only designing a brand because it’s fun, right? And you’re not designing it just because everyone else has one and you want to be “one of the cool kids”. You’re designing a brand because of how a brand can help your business reach the goals you’ve set and make your vision … [Read more...]