About Lisa Strand

Lisa has spent over 15 years in the world of market, media, and user research. Her experience ranges from conducting primary research studies, analyzing complex data sets, and creating models and forecasts to help individuals and businesses succeed. She also regularly conducts Website usability testing to help businesses develop a customer-centric presence. She has presented at conferences such as COMDEX and Internet World, and has made multiple televised guest appearances on CNBC, CNN, and other major broadcast networks.

Take Time to Make 2012 a Success

January 12, 2012 By Leave a Comment
workshop

How are those New Years’ Resolutions going for you?   Have you managed to exercise every day?  Cut out that mid-morning coffee-and-pastry break? While most Americans make personal resolutions, as a consultant I believe it’s even more important to set tangible business goals each year. My favorite time to do just that is WIC’s annual Energize Your Business workshop.  We dedicate an entire morning to a holistic evaluation of our businesses, from the nitty-gritties of administration to … [Read more...]

Filed Under: Consulting Training and Education, Running a Consulting Business, WIC News

Learn to Take Risks – for Yourself, for Your Business

May 18, 2011 By Leave a Comment

We've heard it time and time again: in order to be successful in business, it's important to take risks.  This is one aspect of business that took me especially long to embrace. Why? I was born and raised in the US, however my first full-time job was in Japan.  So my earliest work experiences were those that followed the famous proverb "The nail that sticks out gets hammered down".  At the time there was not a lot of innovation, creativity, or outside-the-box thinking as a young employee, … [Read more...]

Filed Under: Running a Consulting Business Tagged With: , , ,

Don’t Just Wait-and-See, Make Plans for 2011

November 30, 2010 By Leave a Comment
Time is ticking away

It’s hard to believe we’re almost at year-end.  For myself, and many of my consultant colleagues, this year has been a very dynamic one: sluggish business growth earlier this year has rapidly turned into much more activity as we move into fall. This really makes me think hard about what next year will bring.  Yet rather than passively wonder what next year will bring my business, I’m looking forward to actively planning what I’ll bring to my business—and WIC has put together a … [Read more...]

Filed Under: WIC News Tagged With: , , , ,

We’re all Primates

November 15, 2010 By Leave a Comment

Quick – what do ALL marketing efforts have in common? Many of the expert marketers in our community have great and varied answers to this question, but the bottom line is this:  ANY marketing effort, be it a huge consumer product launch or a short-term consulting gig, needs to appeal to people. And people, as it turns out, just aren’t that different from apes. This is why I’m very much looking forward to this week’s monthly meeting, where we have Gavin Johnston, Chief … [Read more...]

Filed Under: Consulting Training and Education, WIC News