About Avery Horzewski

Principal of AVE Consulting, Avery is a marketing and customer communications consultant, and serves on WIC's board of directors as president. As a consultant, she works with companies of all sizes to develop compelling, persuasive, and effective customer-centric marketing and communication strategies that encompass everything from websites to social media to print collateral. Avery assumed the role of WIC president in January 2010, after overseeing the organization’s marketing, PR, social media, and website initiatives for three years.

Top 10 Consulting and Small Business Blogs to Follow

January 31, 2012 By Leave a Comment
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There’s a plethora of blogs out there now. Finding good ones can be a challenge sometimes. Here are a few that are great resources for consultants and small business owners, each offering their own take on topics related to running a business. Women in Consulting—of course this would be number one. :-) But really, you’ll find posts that cover the full range of issues confronting consultants and small business owners. Social Media Examiner—if you follow only one social media blog, … [Read more...]

Filed Under: Running a Consulting Business, Top Consulting Tips

Reflections on a Great 2011—and a Big Thanks!

December 22, 2011 By Leave a Comment
dreamstime_16743055 Thank You

Every year, WIC sends out 120+ holiday cards to the people who contributed their time to helping make WIC a success. Half of those people have regular, ongoing jobs with WIC. Yes, it takes that many people to make things happen, because no one on the team, save our association manager, gets paid to do the jobs they hold. So, we need to share the wealth, so to speak. But it also takes this many people, because the team does in incredible amount of work. I never cease to be amazed at the … [Read more...]

Filed Under: WIC News, Women in Business

WIC Partners with Second Harvest for Virtual Food Drive

November 2, 2011 By Leave a Comment
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Last year’s WIC Gives Back virtual food drive benefiting Second Harvest was such a success, that we’ve decided to do it again this year! WIC is partnering with Second Harvest Food Bank of Santa Clara and San Mateo Counties to bring hope, relief, and security to our neighbors struggling with hunger this holiday season and beyond. From November 1 – December 31, 2011, our WIC Gives Back Food and Fund Drive will help the Food Bank meet more of the growing need in our community. … [Read more...]

Filed Under: WIC News

Second Annual KIT List “Friendworking” Event: WIC Community Invited

October 16, 2011 By Leave a Comment
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Last year’s KIT List friendworking event was a hit, so I couldn’t pass up sharing with you information about this year’s event. Wednesday, October 19, 2011 5:30 – 9:30pm British Banks Club (bar and patio area) 1090 El Camino Real Menlo Park, CA 94025 … [Read more...]

Filed Under: Running a Consulting Business

WIC’s 10th Annual Best Practices Survey Is Live—Top 10 Reasons to Participate

August 16, 2011 By Leave a Comment

Today, we launched Women in Consulting’s (WIC’s) 10th Annual Best Practices Survey. I’ve been here for the last nine surveys; and every year, I put the insights presented to use in my business. I’d be foolish not to—hundreds of consultants, many of whom are tops in their field, share what they do from pricing to closing deals to increasing productivity and more. If you want the results from this 10th anniversary addition, you’ll need to either participate or be a member. If … [Read more...]

Filed Under: WIC News

Top 10 Reasons NOT to Participate in WIC’s 10th Annual Best Practices Survey

July 26, 2011 By Leave a Comment
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On August 16, Women in Consulting (WIC) will launch its 10th Annual Best Practices Survey. Hundreds of consultants share what they do from pricing to closing deals to increasing productivity and more. There are lots of reasons why you should take the survey, which runs August 16 – September 9, including results are shared with survey participants in a comprehensive report. But here are a few reasons not to participate in the survey and thus ignore blog posts and emails from us telling … [Read more...]

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Top 10 Ways to Grow Your Consulting Business

July 19, 2011 By 4 Comments

I’ve been consulting full-time for over 13 years and a member of Women in Consulting (WIC) for close to 10 years. And during that time, I’ve learned a thing or two from my fellow consultants—many of whom are tops in their field—and test drove a few other ideas. Below are my top-10 favorite ways to grow a consulting business. They follow no particular order, other than the way they came to me. All of them will benefit you—just don’t try to do them all at once. It’ll kill … [Read more...]

Filed Under: Running a Consulting Business Tagged With: , , , , ,

The Power of a Single Word

June 21, 2011 By Leave a Comment
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Like most of you, I wear a lot of hats—mother, business owner, WIC president, and caretaker to name a few—all of them requiring time and attention. On top of that, the universe has thrown what feels like a bajillion curve balls over the past three years, from big stuff (death and major illness) to a constant string of annoyances (power outages, sitter on jury duty, computer crashes, you name it). A while back, I developed a mantra—go with the flow. But lately, the flow has felt like a … [Read more...]

Filed Under: Top Consulting Tips Tagged With: , ,

Consulting Tip: Give Procrastination the Heave-Ho

May 26, 2011 By 2 Comments
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I have a nifty little calendar on my desk called The Woman’s Advantage. I give them as gifts each year, and my clients love them, too. Each day has a piece of wisdom from a successful woman. Well, I was a little behind in pulling off the pages, :-) and in doing so yesterday, I came across two related to procrastination: Action is faster and more satisfying then procrastination. Act Now. (Joyce Shevelev-Putzer, Famous Marks) Start your day by doing the three things you dread, then get … [Read more...]

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WIC Second Harvest Food Bank Summer Food Drive: Help Feed Hungry Kids

May 20, 2011 By Leave a Comment

As consultants, it’s not unusual for us to push through lunch when working on a deadline until we can no longer ignore the pains and we break for a bite. But imagine being a hungry child, knowing that it’s not time but simply lack of food keeping you from eating. Quite frankly, it breaks my heart. No child should go hungry—especially when it’s so easy to help feed them. That’s why Women in Consulting (WIC) is partnering with Second Harvest Food Bank of Santa Clara and San Mateo … [Read more...]

Filed Under: WIC News Tagged With:
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