HARO Helps Your Business Hit a Home Run

Jean Lombard, WIC Online Marketing Director

WICsters: I want to turn you on to a great FREE resource called HARO, an acronym for Help A Reporter Out. HARO’s tagline is “Everyone’s An Expert At Something.” This dynamic "get publicity without breaking a sweat" site reveals a nifty secret: all members of the media -- from national TV producers and local radio show hosts to magazine editors and daily newspaper reporters -- need help finding sources of expert commentary. And when they need it, they need it fast. Enter HARO, a … [Read more...]

How to Make 2010 Your Best Year Yet…Without Breaking Your Neck

I had the pleasure of attending WIC's general meeting last Thursday, where Kate Purmal shared insights into how we can make 2010 our best year yet...without breaking our necks! I particularly like that last part! As part of the networking exercise, everyone was asked to answer the following question: If you could choose between the following, which would you choose: You double your revenue in 2010 but work the same amount of time You keep your revenue at the current level but work … [Read more...]

The Strengths of Women-Owned Businesses

Research from The Guardian Life Small Business Research Institute, as outlined in "Women Business Owners to Lead the Nation in Job Creation " by Rieva Lesonsky, shows that by 2018, women entrepreneurs will be responsible for creating between 5 million and 5.5 million new jobs nationwide," more than half the new jobs expected. According to the article, Guardian's research shows that when women become their own bosses, they're more likely than male managers or entrepreneurs to: Diligently … [Read more...]

Take Control of Your Inbox

Does your email inbox have 3,000 emails in it?  Do you lose important emails because they are buried deep in your inbox?  Don’t let email overwhelm you.  Take control of your inbox with these easy steps:  Clean Out Your Inbox Daily – The best way to avoid email overwhelm is to clean out your inbox daily.  The only emails that should be in your inbox are those emails that are pending action.  Delete, delete, delete – When you receive junk mail, advertisements or duplicate … [Read more...]

Questioning the Status Quo Is a Good Thing

I just finished reading an interesting post on Copyblogger by Sonia Simone. I love people who aren't afraid to question the status quo or express an opposing viewpoint to acceptable practices. I love it even when I don't agree with them, because it keeps the conversation going, ensures we don't get complacent, and pushes us to explore all the avenues. The mantra in social media is to invite feedback, engage in conversation. Sonia isn't advocating ignoring comments. Rather, she suggests we … [Read more...]